THE TOOLS I ACTUALLY USE

My Recommended Online Business Tools.

I’ve tested a lot of software over the years. These are the tools I actually recommend for building funnels, websites, courses and online businesses.

Personally tested
Beginner-friendly options
Free trials where available
FUNNELS & MARKETING

Tools for building funnels and generating leads.

Create funnels, capture leads, send emails and automate your business.

GoHighLevel

Phil's PickBest for AI / Automation

CRM, funnels, email marketing, automation and AI tools in one platform. Best if you’re building a serious business system.

From $97/mo · 30-day trial

Systeme.io

Best for Beginners

The easiest all-in-one option if you’re starting out. Funnels, email marketing, courses and digital products with a genuinely useful free plan.

Free plan available

FunnelKit

Best for WordPress

The best option if you want your sales funnels and checkout system built directly inside WordPress/WooCommerce.

From $99/year

WEBSITES

Tools for building modern websites.

Everything you need to get your website online and make it look great.

Hostinger

Best Value Hosting

Fast, reliable and affordable hosting. Perfect for beginners and growing businesses.

From $2.99/mo

Elementor

My Page Builder

The most flexible and beginner-friendly page builder for WordPress. I use this for most of my websites.

From $59/year

Astra

Best WordPress Theme

A fast, lightweight and modern theme that works perfectly with Elementor.

From $49/year

COURSES & COMMUNITIES

Where I'd host a course or community.

Create and deliver online courses, coaching programs and communities.

GoHighLevel

Best All-in-One

Host courses, communities, email marketing and automation, all in one platform.

From $97/mo

Skool

Best for Community

The simplest and best platform for building a paid community.

From $99/mo

Systeme.io

Best Free Option

A great option for hosting courses with a generous free plan.

Free plan available

BUSINESS TOOLKIT

A few other tools I rely on.

Useful tools that help me run and grow my business.

Namecheap

Domains

Affordable domain names with free WHOIS privacy.

Nifty PM

Project Management

Keep projects and tasks organized.

SE Ranking

SEO Tool

Keyword research and rank tracking.

Switchy

Link Tracking

Track, organize and manage your links.

Encharge

Email Automation

Advanced email automation for your business.

OnlineJobs

Freelancers

Hire affordable English-speaking freelancers.

Not sure which platform you need?

I’ve put together a simple starting point based on what you’re trying to build.

The Online Business Setup Guide: The 8-phase setup I'd follow if I were starting today.

Covers business model, website, email, funnel, payments, traffic and automation, in the right order.
🔒 No spam. Useful emails only.