THE TOOLS I ACTUALLY USE My Recommended Online Business Tools. I’ve tested a lot of software over the years. These are the tools I actually recommend for building funnels, websites, courses and online businesses. Personally testedBeginner-friendly optionsFree trials where available Funnels & MarketingWebsitesCourses & CommunitiesBusiness Tools FUNNELS & MARKETING Tools for building funnels and generating leads. Create funnels, capture leads, send emails and automate your business. GoHighLevel Phil's PickBest for AI / Automation CRM, funnels, email marketing, automation and AI tools in one platform. Best if you’re building a serious business system. From $97/mo · 30-day trial View GoHighLevel → Systeme.io Best for Beginners The easiest all-in-one option if you’re starting out. Funnels, email marketing, courses and digital products with a genuinely useful free plan. Free plan available View Systeme.io → FunnelKit Best for WordPress The best option if you want your sales funnels and checkout system built directly inside WordPress/WooCommerce. From $99/year View FunnelKit → WEBSITES Tools for building modern websites. Everything you need to get your website online and make it look great. Hostinger Best Value Hosting Fast, reliable and affordable hosting. Perfect for beginners and growing businesses. From $2.99/mo View Hostinger → Elementor My Page Builder The most flexible and beginner-friendly page builder for WordPress. I use this for most of my websites. From $59/year View Elementor → Astra Best WordPress Theme A fast, lightweight and modern theme that works perfectly with Elementor. From $49/year View Astra → COURSES & COMMUNITIES Where I'd host a course or community. Create and deliver online courses, coaching programs and communities. GoHighLevel Best All-in-One Host courses, communities, email marketing and automation, all in one platform. From $97/mo View GoHighLevel → Skool Best for Community The simplest and best platform for building a paid community. From $99/mo View Skool → Systeme.io Best Free Option A great option for hosting courses with a generous free plan. Free plan available View Systeme.io → BUSINESS TOOLKIT A few other tools I rely on. Useful tools that help me run and grow my business. Namecheap Domains Affordable domain names with free WHOIS privacy. View → Nifty PM Project Management Keep projects and tasks organized. View → SE Ranking SEO Tool Keyword research and rank tracking. View → Switchy Link Tracking Track, organize and manage your links. View → Encharge Email Automation Advanced email automation for your business. View → OnlineJobs Freelancers Hire affordable English-speaking freelancers. View → Not sure which platform you need? I’ve put together a simple starting point based on what you’re trying to build. Start Here →