Best DIY SEO Software

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Search Engine Optimization (SEO) is often perceived as a challenging task.

SEO involves various tasks such as keyword research, content creation, improving search rankings, fixing page speeds, and creating inbound links, which can be time-consuming and demanding.

However, it is necessary to complete all of these tasks in order to run successful SEO campaigns.

Fortunately, DIY tools can assist you with the difficult tasks.

By doing so, you can manage your site’s SEO while also focusing on other aspects of your business.

This article will provide an overview of the top 13 DIY SEO tools and software available in 2023 that can help optimize your website for search engines at an affordable price.

Best DIY SEO Software

What is the Best DIY SEO software?

There are various DIY SEO tools available in the market, but not all of them are worth considering.

When looking for a tool to support your SEO strategy, it is important to consider certain factors.

The Features

You need a tool that provides the desired functionality.

For instance, if you are in need of software to enhance your technical SEO, it is advisable to choose one that offers a wide range of features, including identifying broken links, finding crawl errors, and more.

The effectiveness of a tool is directly proportional to the number of features it has.

optimizing your abstract for better results

Ease of Use

We are referring to them as DIY SEO tools for a specific reason.

These tools are designed to facilitate SEO tasks with minimal effort required.

A tool with an intuitive interface is recommended for effective SEO software.

It is desirable to have a tool that enables quick feature location, with a minimalist and uncluttered interface.


This is the situation.

The effectiveness of SEO software does not necessarily correspond to its price.

When considering a tool, it is important to compare its features to its price in order to determine its value for your money.

You are looking for software that has enough features to justify its price.

Some SEO tools, such as Semrush, have a wide range of functions that offer valuable insights for SEO. Although these tools may be expensive, they are considered to be a worthwhile investment.

If you’re on a tight budget, it may be worth considering starting with free SEO tools and upgrading later.


The effectiveness of an SEO tool is determined by user feedback.

It is important to review independent sources when considering the purchase of specific software.

When considering feedback, it is important to take into account both positive and negative reviews. Additionally, a good tool should have a higher number of positive reviews and be highly rated.

There is a relationship between higher ratings and the probability of software fulfilling its promises.

Regular Updates

You may be interested in purchasing something that is durable and long-lasting, but not necessarily a tool.

It is important to verify if the software provides regular updates in order to ensure that it remains a valuable tool for your SEO efforts in the long term.

Software updates are important for addressing glitches and bugs, ensuring smooth performance, and achieving desired outcomes.

Additionally, please verify if the updates are free.

Top DIY SEO Software

These tools are designed to assist with keyword research, backlink tracking, and content marketing strategy.

1. Semrush

Semrush is a SEO tool that allows you to analyze the strategies and success factors of your competitors.

By following their strategy, you can replicate it for your business.

Semrush can be a powerful tool for achieving success if properly utilized.

Key Features

  • Website Audit: Semrush offers an impressive SEO audit tool that enables you to assess the technical SEO health of your website.
  • Domain Overview: This provides a more thorough analysis of your website’s SEO and marketing strategies.
  • Organic Research: This provides information on the amount of organic traffic your website receives from Google and how it has evolved over time.
  • Backlink Analytics: Semrush’s backlink checker provides features such as domain metrics, tracking the number of links your site has received over time, breakdown of anchor text, and additional functionalities.
  • Advertising Research: This enables you to observe the advertisements that your competitors are currently running.


The pricing structure for Semrush is as follows:

  • Pro Plan: $129.95 per month
  • Guru Plan: $249.95 per month
  • Business Plan: $499.95 per month

My Take

Semrush is considered one of the top DIY SEO tools due to its industry-leading features and extensive index of ad copy, backlinks, and keywords.

Semrush is trusted by both beginners and experienced SEO professionals because of its comprehensive approach to do-it-yourself SEO.

Semrush offers a complimentary 7-day trial.

2. Ahrefs

Ahrefs is a highly regarded SEO tool with advanced features and capabilities.

Ahrefs possesses an extensive database and its crawler ranks as the second largest, following Google.

Key Features

Backlink Profile Checker: This feature enables you to view the comprehensive backlink profile of your website.

Organic Search: One can utilize it to investigate competitors and uncover their primary SEO keywords.

Keywords Explorer: The keyword tool enables you to analyze keywords across multiple search engines such as Bing, YouTube, Bing, and Yandex.

Keyword Difficulty: is a useful metric that helps you determine the level of competition for your target keyword.

Site Audit: This tool allows you to identify technical issues in your DIY SEO efforts.

Content Explorer: This tool enables users to analyze and compare content by generating a list of media shares and backlinks for any given topic.


The pricing structure of Ahref’s is as follows:

  • Lite: $99
  • Standard: $199
  • Advanced: $399
  • Enterprise: $999

My Take

Ahrefs is a versatile SEO tool that can be used for various purposes such as keyword research, backlink checking, and identifying opportunities for link-building.

Ahrefs generates reports quickly and provides comprehensive keyword rankings data. Additionally, it has a responsive customer care desk for prompt glitch resolution.

Surfer SEO logo

3. Surfer SEO

Surfer SEO offers the potential to optimize content for improved search engine rankings.

This DIY SEO tool uses data to help you identify the keywords used in top-ranking articles. By incorporating these keywords into your content, you can create high-ranking copy.

Key Features

  • Content Editor: Artificial intelligence can be utilized to assist in discovering keyword usage, titles, content length, images, and related keywords for competing articles.
  • Content Audit: This tool allows users to improve search engine rankings by optimizing their existing content.
  • SERP Analyzer: This tool enables you to analyze keywords in your post and assess how they may impact your search engine ranking.
  • Keyword Research: Surfer SEO allows users to input a seed keyword and receive related keyword suggestions.
  • Content Planner Tool: This tool allows you to identify keyword clusters to focus on for establishing topical authority.


The pricing structure for Surfer SEO is as follows:

  • Basic Plan: $49
  • Pro Plan: $99
  • Business Plan: $199

The free plan offered by Surfer SEO provides search engine optimization insight on a monthly basis, with a frequency of every 28 days.

My Take

Surfer SEO is a comprehensive DIY SEO tool that allows you to compare your content with that of your competitors. It also has the capability to conduct technical SEO audits, effectively saving you time.

Additionally, Surfer SEO is worth the cost due to its fast response time.


4. Ubersuggest

Ubersuggest, created by Neil Patel, has evolved from simple software into a highly sought-after SEO tool. It has a respectable keyword and backlink database.

The interface is well-organized and minimalist, making it easy to access its primary functions.

Key Features

  • Content Ideas: Provides information such as page visits and the number of backlinks from other websites.
  • Similar Websites: This tool allows users to generate a list of websites that are similar to their own and view their keyword rankings.
  • Keywords by Traffic: This tool allows users to determine the number of organic keywords that a website ranks for.
  • Keyword Ideas: The tool provides information for a specific keyword and also allows you to discover related keywords.
  • Keywords Overview: The SEO tool allows you to enter a keyword and provides a detailed breakdown of search volume, SEO difficulty, PPC cost, and other relevant information.


The pricing structure for Ubersuggest is as follows:

  • Individual Plan: $29 per month
  • Business Plan: $29 per month
  • Enterprise/Agency Plan: $29 per month

Discover the power of Ubersuggest with a 7-day free trial!

My Take

Ubersuggest is a cost-effective DIY SEO tool that is suitable for individuals with a limited budget or those seeking a more affordable option.

Although it may not have as many features as Semrush or Ahrefs, it is a reliable SEO tool that can effectively complete the task.

Moz Pro

5. MozPro

MozPro is a suite of SEO tools designed to assist in improving and enhancing the search engine optimization of your website.

MozPro offers users the ability to monitor their website’s performance, track their rankings for specific keywords, and identify areas for improvement.

Key Features

  • Keyword Tracking: Track the rankings of your website’s target keywords and observe their changes over time.
  • Site Audits: Please review and address any technical issues on your website that could potentially impact your SEO, and receive recommendations on how to resolve them.
  • Backlink Analysis: Review the backlinks to your website and evaluate the quality of those links.
  • Keyword Research: Discover the secret treasures of powerful keywords, conquer their search volume, and conquer the fierce competition!
  • On-page Optimization: Utilize MozPro’s SEO tools to enhance the content and structure of your website, maximizing its visibility in search results.
  • Campaign Management: You can set goals and track the progress of your DIY SEO strategy using customizable reports and alerts.

MozPro Pricing

The price structure of MozPro is as follows:

  • Standard Plan: $99
  • Medium Plan: $179
  • Large Plan: $299
  • Premium Plan: $599

MozPro offers a free trial period of 30 days.

My Take

MozPro is a SEO tool that offers a comprehensive range of features and covers all essential areas of SEO for small businesses. It is reasonably priced and also provides a 30-day trial period for users to test it out.

Jasper AI logo

6. Jasper AI

Jasper is a content creation tool powered by AI.

Content production is an important aspect of operating a successful online business. However, creating a large amount of content to drive traction requires both time and effort.

Jasper allows users to generate up to 700K words of content per month, reducing the effort required.

Key Features

  • SEO Integration: Jasper and Surfer SEO have collaborated to facilitate the creation of search engine algorithm-friendly content.
  • Ability to Write Content in Multiple Languages: This SEO tool has the ability to write and translate content in 26 different languages.
  • Content Improver: This allows for the enhancement of the existing content on your website to create a more captivating and stimulating experience.
  • One can utilize the feature of creating and reviewing responses on Quora.
  • This tool enables users to generate a wide range of content, including topic ideas, product descriptions, email subject lines, meta descriptions, and more.


The pricing for Jasper AI is structured in the following manner:

  • Starter Plan: $40 for 35K words per month
  • Boss Mode: $49 for 50K words per month
  • Business Plan: Contact Jasper for pricing

Jasper provides a 7-day free trial.

My Take

Jasper AI is a versatile SEO tool that can assist you in creating high-quality content across various formats, such as sales emails, video titles, video scripts, and more.

7. RankMath

RankMath is a popular WordPress SEO plugin that aims to assist in improving organic search traffic by providing a strong foundation.

Additionally, this plugin allows you to achieve that without causing any slowdown on your website.

Key Features

  • Keyword Tracking and Management: You can add and manage keywords on your website to track their performance on search engines like Google.
  • XML Sitemaps: RankMath has the capability to automatically generate an XML sitemap for your website, which allows search engines to efficiently crawl and index pages.
  • Redirects Management: Setting up redirects on your website can be beneficial for handling broken links and redirecting traffic from old URLs to new ones.
  • Web Pages Analysis: One way to assess the search rankings of your website is through the analysis of metrics such as organic traffic and target keyword performance using RankMath.
  • Google Search Console Support: To enhance your SEO efforts, you have the option to connect RankMath to your site’s Google Search Console.


The price structure of RankMath is as follows:

  • Pro Plan: $59 per year
  • Business Plan: $199 per year
  • Agency Plan: $499 per year

It should be noted that RankMath also has a free version available.

My Take

RankMath is a DIY SEO software that can optimize your content to attract organic search traffic. It provides an SEO score for your content and offers suggestions for improvement.

Additionally, RankMath offers a free version with many features.

Mangools logo

8. Mangools

Mangools provides a set of 5 SEO tools designed to enhance your website’s search ranking.

Mangools, a true DIY software, is designed to be user-friendly, allowing even SEO beginners to take full advantage of its features.

Key Features

  • Keyword Finder: The keyword research tool is a prominent feature of Mangools, allowing you to analyze metrics like keyword difficulty and related phrases for your target query.
  • SERPChecker: This tool provides a comprehensive analysis of the competitiveness of your chosen keyword.
  • SERPWatcher: This feature allows you to monitor your ranking and evaluate the effectiveness of your organic SEO strategy.
  • LinkMiner: This tool allows you to analyze the backlink profile of both entire domains and individual web pages.
  • SiteProfiler: This tool allows you assess the strength of a website by measuring its backlink strength and social media popularity.


The pricing for Mangools is structured as follows:

  • Basic Plan: $29.90 per month
  • Premium Plan: $44.90 per month
  • Basic Plan: $89.90 per month

My Take

Mangools is a highly regarded DIY SEO tool that is used by bloggers, freelancers, affiliate marketers, and small to medium businesses.

Mangools provides a 10-day trial.

SEOptimer Logo

9. SEOptimer

SEOptimer is an SEO audit and reporting platform that is designed to assist users in reviewing a website in less than one minute.

The tool provides an analysis of important metrics including search engine ranking, mobile usability, and page load speed for a website.

Key Features

  • In-depth Website Audit: Examine the factors utilized to rank your website and offer practical suggestions to assist in developing your SEO strategy.
  • Branded, White Label PDF Reports: This function is designed for SEO agencies and enables the rapid generation of professional PDF SEO audit reports in just 20 seconds.
  • DIY SEO: SEOptimer offers DIY SEO tools that can crawl your website and provide recommendations for easy-to-follow tasks to improve your website.
  • Free Tools for SEO: You will receive an SEO toolbox for your site, which includes a keyword tool, .htaccess file, robots.txt, XML sitemap, and meta tags generators.


The price structure for SEOptimer is as follows:

  • DIY SEO Tools: $19 per month
  • While Label: $29 per month
  • While Label & Embedding: $59 per month

My Take

SEOptimer is a useful tool for both experienced SEO professionals and beginners seeking to simplify website audits. It provides actionable recommendations that can enhance your website’s SEO.

SEOptimer offers a 14-day free trial.

frase logo

10. Frase

Frase is an AI content generator that focuses on generating content.

Additionally, it can enhance your blog’s performance and increase your content production speed. Think of it as a potential alternative to Jasper AI if pricing is a concern.

Key Features

  • Question Research: Crawling places where your target audience poses questions can expedite content creation.
  • AI-Generated Content Briefs: Frase has the ability to generate a content brief in just 12 seconds by analyzing your search query.
  • Answer Engine: This tool scans your web page to help you create a knowledgeable knowledge base quickly.
  • Plagiarism Checker: Frase provides an integrated plagiarism tool to verify the originality of your content.
  • Content Templates: Templates are available to assist in streamlining the AI content generation process.


The price of the phrase is structured as follows:

  • Solo Plan: $14.99 per month
  • Basic Plan: $44.99 per month
  • Team Plan: $114.99 per month

My Take

Frase is a cost-effective alternative to Jasper AI, with slightly fewer features but still highly effective.

Google Keyword Planner

11. Keyword Planner

Google Keyword Planner is a tool provided by Google Ads that allows users to select appropriate keywords for their campaigns.

It is possible to use it for researching new products and service ideas. Additionally, it can be used to discover insights into how prospects and customers search for your business.

Key Features

  • One can utilize Keyword Planner to:
  • Explore additional keywords that are pertinent to your website or online business.
  • By examining the monthly search volume for a specific keyword, you can accurately assess its level of popularity.
  • Calculate the cost of an advertisement when individuals search for a specific term.
  • Create new advertising campaigns using the keywords identified in your research.
    Data can be filtered and sorted using the Keywords Results Page.


The Keyword Planner is a tool used in SEO and it is available for free.

My Take

Google Keyword Planner is a reliable and effective free tool for conducting keyword research and gaining valuable insights into customer search behavior, which can help inform content creation strategies.

BuzzSumo Logo

12. Buzzsumo

Buzzsumo is a DIY SEO tool that is available for free.

This tool is designed to provide data-driven insights to help you create high-ranking content.

The tool contains a vast amount of articles, social engagements, and influencers in its index.

Key Features

This analysis tool can be used to:

  • Mention and Alerts: It enables you to monitor your brand’s mentions on social media.
  • Influencers: This tool allows you to connect with influencers in your specific industry, identify trends, and improve your influencer marketing approach.
  • Content: This tool enables you to conduct thorough content analysis and discover new opportunities for backlinks.
  • Discover: This allows you to discover and generate new ideas for topics.
  • Projects: The feature allows users to save their BuzzSumo data for future reference.


BuzzSumo is a SEO tool that can be used for free.

BuzzSumo offers paid SEO tools in addition to its free version, providing a more comprehensive analysis. The pricing for these tools is as follows.

  • Pro Plan: $99 per month
  • Plus Plan: $179 per month
  • Large Plan: $299 per month

My Take

BuzzSumo provides a comprehensive database that enables small businesses to strategize their content creation and social media marketing efforts without the need for SEO experts.

Google Trends

13. Google Trends

Google Trends is a tool that provides real-time data to analyze the popularity of a Google search term.

Google Trends provides valuable insights into the search behavior of your target audience, allowing you to tailor your marketing strategy based on factors such as location, season, and time.

Key Features

Google Trends analysis tools can be used to…

  • Discover the latest popular subjects.
  • Improve your local SEO strategy.
  • Identify a seasonal trend.
  • Improve your keyword rankings by optimizing your overall SEO strategy.
  • Stay informed about your competitors.


Google Trends is a tool that can be used for free. To use it, all you have to do is enter your keyword into the search bar and press enter.

My Take

Google Trends is a highly effective free SEO tool for generating content based on popular subjects.

This SEO tool is popular among users who want to enhance their YouTube strategy, create keyword clusters, and identify related topics.

Frequently Asked Questions (FAQs)

Can I do SEO by Myself?

It is possible for you to do so.

Although SEO can be challenging to learn, with dedication and effort, anyone can master it.

One possible way to begin is by taking free courses and then transitioning to a paid program as you become more familiar with the subject.

As you improve your skills, you can utilize the recommended free tools mentioned in this post to enhance and supplement other tools, like Semrush.

Is SEO Dying?

The state of SEO is not currently declining.

Indeed, it remains an essential component of any online marketing strategy.

Although SEO practices may have evolved with Google’s algorithm updates, the fundamental principles remain unchanged.

  • Ensure that your website has a well-designed and user-friendly layout.
  • Produce content that is of high quality and relevance.
  • Ensure that your content is optimized for search engines.

SEO will remain important as long as businesses aim to enhance their visibility on search engines.

What are the 4 types of SEO?

There are four main types of SEO, which include on-page SEO, off-page SEO, technical SEO, and local search engine optimization.

  • On-page SEO is the process of optimizing individual web pages.
  • Off-page SEO enhances a website’s rankings through the establishment of links from external websites.
  • Technical SEO involves optimizing a website’s technical elements, including its structure, speed, and mobile compatibility.
  • Local SEO is the process of optimizing a website to target customers in a specific geographic area.

Can You do SEO Without Coding?

It is possible to perform SEO without coding.

SEO is the process of enhancing a website’s ranking on search engines such as Google.

This can be accomplished through website content and structure modifications, as well as the establishment of links from other websites.

While having coding knowledge can be beneficial for SEO, it is not essential for achieving effective results.

Additionally, the DIY tools mentioned earlier can be used to enhance your website’s search engine ranking without requiring coding knowledge.

The Bottom Line

Here are 13 helpful DIY tools that can assist you in implementing SEO without the need to hire an expert.

The identification of the tool that best suits your needs can be done by analyzing its features.

It is recommended to consider an all-in-one solution that can help you efficiently complete various tasks without the need to switch to other tools.

Overall, these tools provide the necessary resources for users to effectively conduct their own SEO and achieve their desired outcomes.

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