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This article provides a comprehensive guide on using GoHighLevel for real estate agents.
What is a Real Estate Agent Funnel
Real estate agents may find it beneficial to use a tool called a funnel to expand their customer base and enhance business growth.
Allow me to explain what it is in a simplified manner.
The real estate funnel is like a digital magician, casting a spell on potential clients and captivating them with its mesmerizing online presence. It’s a carefully crafted masterpiece, with landing pages that not only capture contact details, but also guide prospects through a magical journey of automated emails, leaving them enchanted and eager to make a conversion.
Unlock the boundless power of real estate funnels and captivate your audience with irresistible landing pages that deliver invaluable content and ignite powerful action.
This automated process allows for effective lead capture and nurturing until they are prepared to make a purchasing decision.
A sales funnel is a methodical process that guides potential customers through various stages of the purchasing process.
There are five stages in the sales funnel:
- Awareness: During this stage, potential customers gain knowledge about your brand, product, or service.
- Interest: Once customers become aware of your brand, they develop an interest in your offerings and actively seek more information through different channels, such as reading blog posts, watching videos, or exploring your website.
- Decision: At this stage, the customer has made a decision and is prepared to become a customer. To finalize the transaction, it is important to offer them substantial value that persuades them to select your product or service. One effective method to accomplish this is by providing incentives such as discounts or complimentary gifts.
- Purchase: The purchase is completed by your potential customer.
- Retention: After acquiring a customer, the next step is to encourage their long-term loyalty by offering additional products or services.
GoHighLevel for real estate provides a service that assists in the creation of sales funnels to attract and convert leads into long-term customers.
Having a well-designed funnel is important in the real estate marketing industry for achieving success and staying competitive in the market.
A real estate funnel is a tool that helps you guide customers through a step-by-step process, providing them with valuable information, transitioning them from potential leads to interested prospects, and ultimately converting them into clients.
To be successful in the real estate industry, it is important to have a well-designed and effective funnel that effectively communicates your unique value.
Does GoHighLevel Work for Real Estate?
GoHighLevels is a CRM tool and funnel builder designed specifically for real estate agents, providing them with tailored features.
The process of conducting online business operations is made easier through the simplification of marketing, selling, and delivering products or services.
GoHighLevel is a platform that allows for the creation and customization of pre-built funnels specifically designed for the real estate industry. It simplifies the process and eliminates the need for technical knowledge or the use of inefficient staff.
GoHighLevel is a marketing solution that integrates web hosting, landing pages, and autoresponders into a single platform, facilitating lead generation and sales for real estate businesses.
I have been using GoHighLevel for the past 2 years to market my business effectively and can confidently say that GoHighLevel is effective for real estate.
Using GoHighLevel for real estate agents provides several important advantages, such as:
- Create landing pages that effectively convert visitors into loyal clients, while capturing valuable leads in the process.
- Automate your marketing campaigns to deliver personalized messages to your leads throughout their entire journey, starting from when they first discover your brand to the moment they make a purchase.
- Improve your sales process by using advanced features such as custom funnels that offer flexible purchase options and convenient payment plans.
- Improve your sales productivity and efficiency with the user-friendly services offered by ClickFunnels, which can assist in closing more deals in a shorter period of time.
- You can easily conduct A/B testing on your landing pages to determine the most effective strategies for capturing leads and optimizing your conversion rates.
- Users can customize their funnel settings to increase revenue potential and enhance the average value of each customer transaction. This can be achieved by utilizing different options, such as order bumps and upsells.
- Implement retargeting campaigns to engage with previous visitors that have expressed interest in your real estate services, enhancing the likelihood of converting them into valuable leads or clients.
- The GoHighLevel CRM tool provides access to booking appointment tools.
- The process involves establishing triggers to ensure that marketing messages are automatically sent at appropriate stages of a lead’s journey.
GoHighLevel Features for Real Estate Agents:
GoHighLevel offers a variety of features that can enhance efficiency and facilitate growth in your real estate agency.
- Please ensure that your customer contact databases are maintained and organized.
- The GoHighLevel platform offers a range of communication options for users to interact with their contacts, including phone calls, SMS, Facebook and Whatsapp messages, and emails.
- Please send the property listing details at the same time.
- You can utilize prebuilt sales funnels, websites, and email templates to create marketing and awareness campaigns for your real estate listings.
- GoHighLevel workflows enable the automation of various aspects of marketing campaigns.
- The task involves collecting and managing lead data, and then adding them to existing campaigns.
- Create and automate your sales pipelines to streamline the customer journey.
- You have the option to utilize SMS AI-powered chat and GoHighLevel calendars for convenient scheduling of real estate viewings.
- Surveys and forms can be used to gather lead data that is tailored to the specific type of property individuals are looking for.
- Utilize ringless voicemail drops to provide customers with reminders for their upcoming viewings.
- Create automated text notifications for missed calls to ensure that you do not miss any potential opportunities.
- One can use Zoom to seamlessly conduct virtual viewings for multiple contacts simultaneously.
How to Use HighLevel As a Real Estate Agent or Realtor:
Here are the steps for utilizing GoHighLevel as a real estate agent or realtor, providing additional details:
- To get started with GoHighLevel, sign up for an account and select the plan that best fits your needs and target customer volume. Enjoy a 14-day free trial here.
- Sign up for GoHighLevel: Please visit the GoHighLevel website to sign up for an account and select the plan that aligns with your requirements as a real estate agent. (14 Days Free Trial Here)
- Set up your account: After signing up, follow the prompts to set up your account by providing the necessary information and customizing your profile.
- Create your funnels: GoHighLevel offers a user-friendly funnel builder that allows you to create customized funnels based on the specific needs of your real estate business. This includes designing landing pages, lead capture forms, and follow-up sequences.
- Capture Leads: To collect the contact information of potential clients, it is recommended to place lead capture forms on your website, landing pages, or social media profiles. It is important to make sure that your forms are appealing and offer something valuable in order to encourage visitors to provide their details.
- Automate your follow-up: Utilize automated email sequences or SMS campaigns to nurture your leads by offering personalized messages and valuable content, which will help establish trust and keep your leads engaged.
- Manage your contacts: Utilize GoHighLevel’s contact management features to efficiently organize and categorize leads. Maintain a comprehensive record of their interactions, preferences, and pertinent details related to their real estate requirements.
- Track and analyze your campaigns: Use GoHighLevel’s analytics tools to monitor the performance of your funnels and campaigns. Track metrics such as click-through rates, conversion rates, and engagement to gain valuable insights on what is effective and where improvements can be made.
- Provide exceptional customer service: Use GoHighLevel’s communication features, such as SMS and email, to maintain contact with your clients. Send timely updates, property information, and personalized offers to provide excellent customer service.
- Continuously optimize and refine: Regularly reviewing and analyzing campaigns, funnels, and customer interactions is essential for making data-driven decisions, implementing improvements, and maximizing success as a real estate agent.
Realtors offer various services, such as free home valuations, to attract potential customers on their landing pages.
Upon registration, customers are guided towards the offer and provided with the choice to schedule an appointment, book a call, or take any preferred action.
The process is straightforward and efficient.
GoHighLevel Real Estate Templates & Examples
GoHighLevel Real Estate Agent Snapshot
In GoHighLevel, there are two primary views: the Agency View and the Sub-Account View.
The Agency View provides users with access to global settings for the GoHighLevel platform, learning materials, and the opportunity to purchase additional services.
The Sub-Account View is the section of GoHighLevel that allows you to access and utilize all the features tailored specifically for your real estate agency.
When signing up for GoHighLevel, creating a sub-account for your business is necessary. To streamline this process and provide immediate access to useful tools, GoHighLevel offers Snapshots.
Snapshots are pre-built sub-accounts that include pre-designed marketing campaigns and workflows. This helps you save time and effort by avoiding the need to create everything from the beginning.
The GoHighLevel for real estate snapshot offers a range of pre-built campaigns that are tailored for real estate agents.
- Home Buyer Nurture: The purpose of this campaign is to attract potential buyers by encouraging them to share their information in order to receive additional details about the property.
- Home Buyers List: This is a list of properties selected for a specific area or price range, urging individuals to explore further and request more information or schedule viewings.
- Home Sellers List: This tool is created for individuals selling property and provides a seller’s guide or a complimentary home valuation. It functions as a lead generator to gather information from potential sellers and start conversations.
- No-Show Campaign: This procedure is used when a contact does not appear for a scheduled viewing. It involves taking follow-up actions to encourage the person to reschedule their viewing.
- Not Yet Ready: The “not yet ready” campaign aims at re-engaging contacts who have shown minimal or no activity after being added in previous campaigns. It employs a gentle re-engagement strategy through periodic emails and SMS, reminding the contacts about promotions or available properties.
- Booking Requested Reply: The “booking request-response” campaign is created to manage incoming booking requests from leads. If automated calendar bookings are not set up, this campaign guarantees that you will receive a timely notification when a booking request is made.
- Appointment Reminders: GoHighLevel offers an automated reminder campaign that helps minimize the possibility of missing a property viewing. Once a booking is made, the system sends timely reminders, ensuring that the contact is well-informed and prepared for their scheduled property viewing.
GoHighLevel Real Estate Agent Funnel Templates
Funnels are effective sales tools that direct users towards a specific action. With GoHighLevel, you can avoid the need to create these funnels from the beginning.
GoHighLevel offers a variety of funnel templates, including approximately 40 for real estate agencies.
- Real estate appointments.
- Property leads are available.
- A compilation of purchasers.
- Please explore the properties.
- Get homes now.
- Real estate for sale.
- Search for properties.
Customize these funnels for your real estate agency.
GoHighLevel Real Estate Agent Website Templates
GoHighLevel Real Estate Agent Email Templates
GoHighLevel provides a range of real estate email templates that consist of property listings, buyer/seller tips, and newsletters.
These templates are customizable with your own content and call to action. You can use them to send out informative emails with property updates and encourage readers to visit your website for more information.
GoHighLevel Marketing Campaigns for Real Estate Clients:
The GoHighLevel workflow builder provides users with full control over their marketing campaigns. They have the option to use prebuilt campaigns or create custom campaigns from the beginning.
The workflow builder allows for the creation of campaigns that can be single-channel or multi-channel, incorporating SMS, emails, and live calls. These campaigns can be automated by establishing trigger events and actions, eliminating the need for manual follow-ups.
This feature provides time and resource savings through automated lead management, information sending, calendar management, and more. It helps prevent missed opportunities and allows for focus on other aspects of the real estate business.
Lead Generation for Real estate agents:
This section will explore the utilization of GoHighLevel for lead generation in a real estate agent’s business.
#1. Create an attention-grabbing landing page
The initial step in utilizing GoHighLevel for your real estate business is to create an engaging landing page.
The page should contain persuasive content, visually appealing images, and clear calls-to-action that prompt visitors to share their contact information.
Furthermore, the landing page can be utilized to collect more specific information from potential clients, such as their budget, preferred property type, and other pertinent details.
This will assist in gaining a better understanding of their needs and customizing your services accordingly.
#2. Create an automated follow-up process
Once you have gathered your client’s contact information, you can utilize GoHighLevel to create an automated follow-up system that will support the lead in their decision-making process until they are prepared to make a purchase.
This can be accomplished through various communication methods such as email, text messages, phone calls, or other channels.
Additionally, High Level allows for the creation of personalized sequences that deliver customized content based on the specific property preferences of your clients.
The targeted approach enhances sales process efficiency and provides a personalized experience for customers.
For example, if a client shows interest in single-family homes, you can automate the delivery of relevant content that matches their needs, removing the necessity of sending messages manually and saving you valuable time.
#3. Use remarketing and retargeting campaigns
GoHighLevel utilizes data collected from potential clients to create remarketing and retargeting campaigns that specifically target those leads.
This tool enables you to track the effectiveness of your campaigns and make any necessary adjustments to maximize your return on investment.
Remarketing and retargeting can be implemented through multiple channels, which include display ads, search engine marketing campaigns, and email campaigns.
GO High Level simplifies the process by offering a user-friendly interface that allows for easy integration of tracking pixels from various ad networks.
By utilizing Go High Level, one can efficiently incorporate remarketing and retargeting strategies to maintain engagement with leads and enhance the chances of converting them into satisfied customers.
#4. Create an automated webinar
Go High Level offers the option to create and launch automated webinars for potential clients, which can assist in expanding your reach and establishing trust with leads.
GoHighLevel provides a user-friendly platform for hosting and organizing webinars on real estate topics.
During these webinars, participants can present their services, answer commonly asked questions, and provide valuable information to their audience.
Professionals in the industry, such as home inspectors and lenders, may be invited as guest speakers in webinars to share their knowledge and expertise.
The collaborative approach improves credibility and shows a commitment to providing complete solutions to clients.
Traffic Generation: GoHighLevel for Real Estate Agents
Traffic is a crucial element for any online business, including real estate. Therefore, let’s explore some effective methods to generate traffic and increase exposure for your real estate business.
#1: Using Facebook
Here are some strategies to increase the number of real estate leads using Facebook.
1: Once you’ve signed up for GoHighLevel
and set up your funnel, it’s important to optimize your Facebook page to attract the right audience and guide them into your sales funnel.
The first thing you need is a professional picture and a well-designed banner that is related to your real estate business and includes a call-to-action.
Include realtor information and link real estate funnel in bio.
It’s a great organic promotional method. Also, include “Learn More Here” at the end of your new listing.
2: Use 360 video and photo ads
The use of 360 videos and photos in Facebook ads enables potential buyers to virtually explore the property, which enhances their desire to make a purchase.
A Facebook ad can be utilized to connect with a real estate funnel that has been created in GoHighLevel.
It is possible to create a Facebook ad that directs users to the funnel generated in ClickFunnels for real estate purposes.
3: Connect with Facebook Live
Facebook Live is a useful tool for realtors as it offers an unfiltered and genuine view of the property, which has been shown to increase sales.
Realtors have the option to utilize live streaming as a means of connecting with potential buyers, engaging in real-time conversations, addressing inquiries or concerns, and ultimately promoting sales.
The interactive approach helps to establish trust and allows potential buyers to gain a more accurate understanding of the property’s features and ambiance.
Here are some suggestions for the types of content you can share on your Facebook live:
- Preview of the upcoming open house.
- A Q&A session will cover topics on mortgages, interest rates, and home listing tips.
- Here are some suggestions for preparing to list or run an open house for home-sharing.
- A guided walk around the neighborhood showcasing important features and amenities.
- Key takeaways from your participation in an industry event.
- This serves as a reminder for an upcoming event and its important features.
- An interview with a client who recently completed a home purchase.
#2: Using Google and SEO
Optimizing your real estate business for organic search traffic from Google involves prioritizing local SEO, which begins with claiming your Google listing.
It is important to maintain consistent Name, Address, and Phone (NAP) details across your sales funnel and websites, including your Business (GMB) page.
Generating leads through SEO for a real estate business involves creating a website with valuable content that attracts visitors and directs them to the sales funnel on GoHighLevel.
Furthermore, implementing the mentioned strategies can help in boosting website traffic.
To create a website, one must obtain a domain, if not already owned, and can sign up for a hosting account on Bluehost.com, which simplifies the process.
Final Thoughts on GoHighLevel For Real Estate Agents
By utilizing a sales funnel through GoHighLevel, you can enhance your real estate business efficiently and effectively, ensuring optimal success as a realtor.
Setting up your first real estate funnel with GHL is a straightforward process that doesn’t involve complicated procedures or technical skills.
- The task is straightforward to accomplish.
- The required items are sufficient.
- There is an offer available.
- The copy is impressive.
- The story is relatable.
- There is a hook.
Once you grasp the straightforward yet impactful principles mentioned above, you will be well on your way to growing your real estate business into a multi-million dollar enterprise.
If you encounter challenges or find tasks overwhelming, it can be helpful to break them down into smaller steps to make the process more manageable.
Frequently Asked Questions
Here is an updated list of frequently asked questions from our blog users about GoHighLevel for Real Estate Agents.
Can GoHighLevel be Used for Real Estate Agents?
GoHighLevel provides a variety of features and tools that are specifically designed to assist real estate agents in improving their marketing efforts, capturing leads, nurturing prospects, and closing deals more efficiently. It includes landing page builders, email marketing automation, CRM functionalities, and other useful tools.
Are There GoHighLevel Templates for Real Estate Agents?
GoHighLevel provides a range of templates that are specifically designed for real estate agents. These templates are ready-made and can be used immediately, saving you time and effort in creating marketing materials. Here are a few examples of GoHighLevel templates for real estate agents.
What Features Does GoHighLevel Offer for Real Estate Agents?
GoHighLevel offers a range of comprehensive features designed to meet the needs of real estate agents, such as lead generation, CRM, contact management, marketing automation, appointment scheduling, and more.
Can GoHighLevel be integrated with other real estate software or tools?
GoHighLevel offers integrations with various third-party applications and software commonly used in the real estate industry, such as CRM systems, email marketing platforms, appointment scheduling tools, and more. This allows for seamless integration and synchronization of data.
Does GoHighLevel offer Customer Support for Real Estate users?
GoHighLevel provides customer support through various channels, such as live chat, email support, and a knowledge base that offers tutorials and guides. Real estate users can rely on GoHighLevel’s support team to assist with any technical issues or inquiries they may have.