In August 2024, the Roadmap to Riches course turned into the Roadmap Exclusive. In this Roadmap Exclusive review, I want to share with you what the newly revamped Roadmap course is all about, plus give you my brutally honest opinion.
Please note, I am an approved affiliate partner of the Roadmap Exclusive, however my goal isn’t to sell you, instead serve you. If after reading this article you decide to join the Roadmap Exclusive, I’ll give you exclusive bonuses that I spent weeks creating, you can find more info about them here.
On the flip-side, if you don’t gel with what’s being said, by all means don’t join. There are many great programs out there, reach out to me and I’ll direct you to some recommended ones, and some free resources!
The Roadmap Course: How it began
If you’re new to the Roadmap course, let me give you a quick run down of the history of the Roadmap, where it started, how it blew up the internet marketing space, and where it is now (please note, this is just how I’ve interpreted it).
Back in 2023, Zack and Hannah Pippins launched a digital marketing course to their audience which they called the Roadmap to Riches. This course was based on their extensive history in digital marketing, and wanted to share their knowledge with their audience about building a digital products business.
One thing I’ve always struggled with, is I’ve always wanted to create my own digital products based business (as the information industry is projected to hit 1.5 trillion this year), but building the actual product is what has always held me back. I feel this is a common issue for all digital creators.
So when Hannah and Zack attached Master Resell Rights to the Roadmap course, I imagine it was to support those who felt the same as I did. This allows whoever purchases the course, the ability to resell the course and take 100% of the payment, then usher those buyers into the Roadmap program
Little did they know, this was the recipe for a new viral trend in the digital marketing space, that still thrives a year later.
The Master Resell Rights Boom
I don’t know the exact date the Roadmap to Riches with master resell rights launched (around May 2023), but by December they had over 20,000 students in the program, and by the time they decided to change the experience of the Roadmap in July 2024, they had surpassed 60,000 members.
The one thing that helped fuel the viral growth of this program, was the resellers. In fact, a lot of people in the network marketing industry (also known as multi-level marketing or mlm) got wind of the opportunity to resell a course and take 100% of the cost, and went all-in on promoting this opportunity.
The problem with this, is a lot of the way network marketing companies teach their promoters to “sell the dream” and they push a lot of money claims in the content. This type of content stops people scrolling, and gives the idea that this could be possible for them, and of course, this triggers the algorithm to share it with more people, and thus creates virality, and the boom in new members.
The problem with this viral strategy
While very exciting for the resellers of the course, and the creators Zack and Hannah, this actually creates a larger problem in the back end.
The issue with this, it’s actually against the FTC guidelines, and there’s a chance that “money claim” types of content could land you in a big amount of trouble. And as more people are joining this new ‘opportunity’, they are also getting additional training on how to recreate those exact money claim posts.
Fast-forward a year after launching, and the Roadmap is now an opportunity that ten’s of thousand’s have joined, and the pitch became “I simply joined this $497 course, and now I make $10,000 per month” or thereabouts.
This of course was not was intended from Zack and Hannah, so they had to put a stop to it, which ultimately lead to the Roadmap evolving from master resell rights, to now an affiliate only offer. The training also now focuses on legitimate ways to build and market a digital products based business, that don’t break any FTC guidelines.
In other words, building a business which won’t lead to you potentially losing everything.
Now you’re all caught up, let’s actually go through what’s inside of the Roadmap Exclusive course by Changing Courses 11.
What is the Roadmap Exclusive?
The Roadmap Exclusive is a course created by Changing Courses 11, which teaches you how to build a digital products business, from scratch.
Their motto for this program is “Education is Mandatory” which can be interpreted in many ways. For me, it means if you want to do anything extra curricular in business, you need to obtain the right knowledge to help guide you in the right direction. That’s what they are trying to provide for their students.
One thing I did notice in the Roadmap Exclusive versus the Roadmap to Riches, is they added a lot of marketing philosophy inside of the program. I will cover more on my opinions about this later on in this article.
The basic outline of what you’ll learn is this:
- Understanding what a digital products business looks like
- Learning what elements are put together to create marketing automation
- Determining your audience, and how to create content that relates and attracts a certain buyer persona
- Creating, hosting, and marketing your digital products
- Building a community for your customers
- Aligning your business for long term sustainability and expansion
- Keeping compliant with your marketing
While a lot of what’s taught is similar to that of most digital marketing courses, the last few points about long term sustainability in your brand, and compliance does make the Roadmap Exclusive a unique offering.
Who created the Roadmap Exclusive?
The Roadmap Exclusive course cost.
With the new entire program revamp and relaunch, the price of the new Roadmap Exclusive is $595 one-time. This gives you access to the course modules and lessons, the community, and the ability to join the live calls.
How is the Roadmap Exclusive content delivered?
The course is primarily a video-based course that you will get unlimited access to, once you purchase the program.
The Roadmap Community
For everyone who joins the Roadmap Exclusive, you also get access to the Roadmap community which has well over 10,000 people inside of it. Inside of the community, you can ask questions, get access to live events, and also engage in different topics.
The course is hosted on the Membership.io platform which is very new, but becoming more popular as the year progresses.
Inside the Roadmap Exclusive Course
The Roadmap Exclusive course is broken up into 5 phases, which they like to talk about as the 5x phases of business.
Each phase is created in a way so if you go through all the modules and lessons in order, you’ll build the business in a way that has been planned thoroughly, understanding who you’re marketing to and what that customer avatar actually wants.
There are multiple modules in each phase, so let’s break down what’s actually in them. Here are some quick links if you want to skip through them.
Roadmap Course Overview
Phase 1: Start Your Journey with Knowledge
- Module 1: Creating your Business
- Module 2: Marketing your Business in the Digital Age
Phase 2: Master Your Journey with Skills
- Module 3: Determine your Expertise
- Module 4: Building the Core of Your Brand
- Module 5: Building your Automated Sales Process
- Module 6: Building your Automated Follow up System (email marketing)
- Module 7: How to Market and Sell to your Audience
Phase 3: Establish Your Journey with Resources
- Module 8: Mindset and Traits of a Successful Business Owner
- Module 9: Tools for Solopreneurs
- Module 10: Building your own Written Offer
- Module 11: Building your own Video Based Offer
- Module 12: The Basics of Hosting your Offer
Phase 4: Grow Your Journey with a Network
- Module 13: Harnessing the Power of Community
Phase 5: Raise the Bar in Your Journey with Reputation
- Module 14: Building a Customer Centric Business
- Module 15: Building the Depth of your Brand for the Long Term
- Module 16: Long Term Compliant Marketing
Introduction to the Roadmap.
This first module is before the 5x phases begin, and this is just an introduction to the course, the platform, and how to use it to get the best experience.
It also talks about the Roadmap, how it began, where it’s heading.
Phase 1: Start Your Journey with Knowledge
The first phase inside of the Roadmap Exclusive is a philosophy heavy set of modules, teaching you about marketing in this day and age, and how you can craft a business within the industry and collect your piece of the pie.
Inside of this phase, you’ll also understand a lot of principles of digital marketing, most of which a lot of people skip if they’re self taught.
Crafting Your Business
The first module within the Roadmap Exclusive course is all about online business, what types of businesses you can make, and opportunities you can take advantage of.
The type of information you will learn is very corporate, something that should be thought of when crafting any professional business or service.
Marketing in the Digital Age
Next is a module all about how you would actually build your online business, and simple systems you should build to help your marketing efforts.
Topics include things like email marketing automation, content marketing, social media marketing, and also different ways to measure your results (KPI’s).
Phase 2: Master your Journey with Skills
Once you’ve gone through the introduction to digital marketing module, it’s all about actually starting to build your own brand based of the skillset you have chosen to focus on.
This module is great for determining who you are actually serving, and the types of ways you could show up as an authority.
Determine Your Expertise
This is the module to go through if someone asks you “who is your target audience” and you have no answer. You will learn about the different niches you could get into, the different ways to show up as an authority, and also how you should go all-in in terms of being the expert in the niche.
Core of Your Brand
This is the biggest module inside of the Roadmap Exclusive, and probably the most important too. Inside the Core of your Brand, you’ll learn how to identify your buyer persona, research into the market, determine market saturation, and craft a USP. You’ll also learn how to use ChatGPT to help you with this module.
Once you’ve figured out all of those points, you’ll then create a brand name to suit your results, choose brand colours, and craft a brand message.
Building your Automated Sales Process
This module is where you start seeing things actually being built. You will learn how you can create the automation systems to sell your products.
Systems include using a sales funnel, creating a “link in bio” style store, and understanding why building marketing automation is important.
Building your Automated Follow Up System (Email Mastery)
As the name suggests, inside of this module you’ll learn about email marketing, different ways to create email campaigns, and how to stay compliant when email marketing for this day and age.
It’s great to see they’ve also incorporated ChatGPT training into this module too, so if you’re someone that needs a helping hand with email marketing, this will help you overcome writers block.
How to Market and Sell to your Audience
This module is all about crafting and creating content that your audience want to see. You’ll learn about the importance of self awareness and finding your own strengths, so you can create concise messaging with the correct tonality, that your audience will resonate with.
Some of the skills they will also teach you inside of this module is story telling, the power of listening, soft selling in your content, and also mastering what they call the DP Method.
Phase 3: Establish your Journey with Resources
In this next phase of business, if you’ve already followed all of the modules in the previous phases, you should already have a brand setup and going, and be posting content on different platforms.
Now you’re going to learn traits that a business owner should encompass, to help you then build a digital product to sell to your audience.
Mindset
Adopting the correct mindset is one of the necessary pieces to building an online business. First is the knowledge, next is the mindset, finally is the action.
In this module, you’ll learn how to work towards a business mindset that’s focused on success and moving forward.
You’ll be surprised how many people fail in online business because the lack of the right mindset! This module will help you overcome this.
Tools for Solopreneurs
This module hasn’t been uploaded yet, it’s been a month since this screenshot was added. Fingers crossed it will be launched soon.
On the flipside, if you’re looking for some solid resources, check out our resources section on this website.
Building your Own Written Digital Product
As the module name suggests, this is the module to go through if you want to create a written digital product ie: ebook, or guide.
You’ll learn how to determine a topic, ensure it’s profitable, create your product in Canva, price your product, and market and sell it.
Building a Video Digital Product
This module will teach you how to build a video based product ie: masterclass, course, etc. You will learn how to correctly pick your topic, ensure it’s a profitable idea, create your video content, edit, price, market and sell your new video based digital product.
Hosting your Own Product
Once your product is ready to sell, it’s time to upload that product to one of the many platforms you can sell on, and launch your product.
Personally, I like to sell products on Systeme.io, but I know a lot of people would prefer use the options they teach like Stan Store and Beacons.
Phase 4: Grow in your Journey with a Network
If you’ve made it this far and followed all of the training, you should have a brand, an audience to market to, and a product to sell to them.
Next up is learning how to build a community around your buyer persona’s interests and challenges.
Power of Community
This module is going to teach you how to create a community (not necessarily on a community platform) so you can serve your audience the best you can, and help emphasize collaboration and mutual support.
You’ll learn general community-building techniques and honing in on “your why” to help build something your audience loves being apart of.
Phase 5: Raise the Bar in your Journey with Reputation
Now we’re in the final module of the Roadmap Exclusive course, and this one focuses on the long term maintenance of your business and brand, to help you last the test of time without any trouble.
One of the important aspects they talk about, is compliance. We’ll go through that in the last module.
Customer Centric Business
This is yet another module that was supposed to be released in August 2024, but still yet to be released. Hopefully in October!
The Depth of your Brand
Branding is still one of the most important things within your online business, it’s an authoritive figure someone thinks of if something in alignment appears, and it’s a beacon of how much trust they give to it.
In this module, you’ll learn the importance of the 5 A’s (awareness, attraction, action, affinity, and advocacy) which determines the customer experience you will provide and upkeep with your customers.
If you follow this process and do it well, you will create long-term customers within your online business.
Long Term Compliance Training
If you haven’t seen recently, the Federal Trade Commission (FTC) is on the hunt for content creators who are breaking their FTC guidelines.
Basically, this means if you use the wrong terminology or imply results based off something you are recommending, which may not be 100% true, you could get in big trouble.
They reference the book “Don’t Say That” quite a lot in this module, and it’s a good read if you are a content creator that doesn’t want to get caught in a sticky situation.
Who is the Roadmap Exclusive for?
While the Roadmap to Riches was for anyone who wanted to either jump on an opportunity, or create their own digital product, I do feel like the Roadmap Exclusive is now focused mainly just for those who want to create their own digital products.
While this reduces the actual audience size of who they could market to, it also better serves those truly interested in that particular business model.
If you are someone that wants to learn how to create a digital products based business right from the beginning, this is a good course option for you.
Is the Roadmap Exclusive still a good opportunity for resellers?
If you’re an opportunity seeker that took advantage of the original master resell rights, then while the MRR is over (except for the Roadmap 3.0 option) there is still a great opportunity for you.
They are still rewarding those who share the Roadmap Exclusive with others, this time with a dynamic partnership, which is basically a fancy term for saying affiliates. So let’s dig into that.
Roadmap Exclusive Dynamic Partnership (affiliate program)
If you would like to share the Roadmap Exclusive with your audience, you can join their dynamic partnership aka affiliate program inside of the course. You’ll find the information about it right at the bottom of the course outline when you’re logged in.
As an approved dynamic partner, you’ll receive 80% commission on all qualified sales into the program, which equals $477.60 per qualified referral. Qualified being someone who purchases and doesn’t refund inside of the refund policy window.
You are given two options to promote the Roadmap:
- The first is using the Beacons doesn’t cost anything to sign up to, to access the affiliate functionality.
- The second is Stan Store, which you’ll need to open an account and enter a 14-day trial to access the affiliate functions. You will need to add a credit card, however, you can cancel your subscription right away, and still have access to the affiliate functions.
Referral Bonus #1: Custom Affiliate Funnel
After being in the affiliate marketing industry for such a long time, I’ve realised a few things when it comes to recommending products as an affiliate.
One thing I noticed about the affiliate marketing process the Roadmap team have implemented, is they are giving affiliate links that send people directly to checkout pages. While this is, ok… it’s lower converting than if you had a sales page, and even better a bridge funnel.
This is why I decided to create a custom landing page for the Roadmap Exclusive, to help inform visitors, and help increase conversions. This is apart of the bonus I give to those who decide to purchase the Roadmap through my affiliate link.
Roadmap Exclusive Review: Honest Thoughts
After writing this Roadmap Exclusive review and thinking back on the journey I’ve gone through with this Roadmap programs, I have to admit i’m not as much of an advocate as I used to be.
While the same dynamic duo Hannah and Zack Pippins recreated this course with the new alignment in training direction, there are a few things I’m not a fan of.
So let’s go over my personal pro’s and con’s, keeping in mind this is my personal thoughts, everyone will be different.
The Pro’s
The course is full of great content, it is high quality in terms of audio and video, and they do their best to share their experience in digital marketing.
The Con’s
First of all, I’m not the biggest fan of all the philosophy they are teaching. My attention span is a little short, so when they put terms on the screen and start talking about it like a university lecture, I try to find any excuse I can to stop watching.
Secondly, I’m also not a fan of them talking into the camera for the majority of the program. While it’s nice to see them in parts of it, I think I’d prefer look at text on screen, or visually showing me something. You remember more of what you can hear and see, than just hear.
Just to keep in mind, these con’s I’ve added are ones that are specific to me. Some people in the course love the new format, so if this style is something you like, then those con’s will be come pro’s!
Would I recommend this course?
It depends… If you are someone who is new to online marketing and wants to focus on building your own digital product business from the ground up, then yes by all means this will be a great course for you.
But if you are someone like me, who likes to follow strategy (without the schooling), then there are better programs to satisfy your dopamine.
Roadmap Exclusive Bonus
Like all programs that I have reviewed and recommend, I’ve created an exclusive bonus for those who decide to purchase using my affiliate link (at no additional cost to you).
I’ve bundled all of my bonuses into a course that I’ve called the Roadmap Accelerator, which is a course that hosts resources to help you with certain parts of the Roadmap Exclusive program.
Inside the Roadmap Accelerator
Once you purchase, I’ll manually add you to the course and you’ll get access to the follow resources and training:
- Custom affiliate funnel for the Roadmap Exclusive
- Step-by-step training on the affiliate registration process for the Roadmap
- The Bridge Strategy training which is a high-converting affiliate strategy
- YouTube SEO training on how to get traffic from YouTube
- Article SEO training on how to get traffic from the Google Search Engine
- Support from me
- Ability to Use My Bonus As Yours and invite your referrals into this bonus bundle
While a lot of people ask to purchase my bonuses after they’ve joined the Roadmap through someone else, there is unfortunately no other way, but to purchase through me (or approved referrals).
I hope you enjoyed this Roadmap Exclusive review. I’ve added some frequently asked questions down below, but if there’s something I’ve missed, reach out to me and I’ll get back to you as soon as possible.
Frequently Asked Questions
The Roadmap Exclusive is a digital marketing course teaching you how to build a digital products based business, from scratch.
The cost of the course is $595 and offers a 3-day refund policy
Zack and Hannah Pippins created the Roadmap Course
