Stan Store has gained popularity as a creator monetization platform in recent years. Notably, Stan does not charge users any transaction fees, a feature uncommon among its competitors. Additionally, the platform offers various useful features such as multiple payment processing options, an online course builder, and audience analytics.
Although Stan advertises itself as an “all-in-one creator store,” it may not be the perfect fit for every creator due to certain aspects, such as its pricing.
Continue reading for more information about Stan’s pricing plans and main features. If you are unsure if Stan is the right choice for you, we also provide details on the top alternative to Stan Store.
What is a Stan Store?
The Stan Creator Store is a platform that turns your ‘link-in-bio’ menu into a digital shopfront to assist in converting followers into customers.
John Hu founded Stan Store due to his dissatisfaction with the limited monetization options on current platforms, as well as the fees imposed by platforms like Shopify and Etsy on their users.
Hu wanted to create a platform that simplifies making money online, leading to the birth of Stan Store.
Stan Store provides a user-friendly platform for selling digital products, booking services, and hosting webinars to help you monetize your content. Their front-end store design is simple and visually appealing, potentially leading to increased sales, as it did for me.
Who is Stan Store For?
It is suitable for individuals looking to earn money online by selling digital products or services. It can be particularly beneficial for those facing challenges in converting their ‘link in bio’ clicks into actual sales, similar to my own experience.
This platform is popular among a variety of creators and businesses, but I believe Stan Store is particularly well-suited for:
- Online Coaches, Mentors & Teachers
- Content Creators, Influencers, Micro-influencers & UGC Creators
- Instagrammers & TikTokers
- Digital Product Creators (move over Etsy)
- Social Media Managers & Content Managers
- Designers, Freelancers & Small Digital Businesses
For businesses focusing on physical products, Stan Store is a great choice for expanding your email list or hosting online events. It’s important to know that Stan Store does not currently support physical product sales.
How Does it Work?
When sharing on social media, I might discuss my new digital product – an eBook or PDF.
I used to direct my audience to the ‘link in my bio’, which would then lead them to another link like my website. This made it difficult for users to find the content I was discussing or they had to wait for multiple pages to load.
In my bio, the link to Stan Store is directly to the digital store itself, allowing users to make purchases without needing to navigate to another website.
Users can seamlessly return to Instagram without truly exiting the platform.
The Pros to Stan Store
- Customers have the option to test products before making a purchase, ensuring they are satisfied with their decision.
- The backend is user-friendly, suitable for non-technical individuals.
- The product is user-friendly for customers.
- The check-out process is smooth for my customers.
- The storefront can be customized with various designs and your brand colors can be added.
- The platform combines all the services I need in one place, allowing me to cancel other subscriptions like Calndly.
The Cons to Stan Store
- There was no capability to manually add a customer, which made it difficult to transfer Membership over to Stan without customers having to re-sign up.
- There are some areas for improvement in analytics. While it provides valuable data such as traffic source, click breakdown, and page conversions, customization of date selection is not available.
- There is currently no option to sell physical products on Stan Store, which is not an issue for me. However, I believe this feature could greatly impact online shopping and potentially compete with Shopify.
How Long Does It Take To Set Up A Stan Store?
I established my Stan Store in under 17 minutes, which included:
- adding my email address + profile photo
- writing my bio
- adding social media profiles
- adding a branding color
- setting up Stripe’s payment system; and
- creating my first product
Setting up a store with Stan was surprisingly easier and faster compared to other platforms like WooCommerce and Etsy. I found it to be a more efficient process and was impressed with the overall experience.
How much does Stan Store cost?
Stan Store offers two pricing plans: the basic Creator plan is priced at $29/month, while the Creator Pro plan costs $99/month. Both plans include no transaction fees, keeping the pricing structure simple.
Regrettably, Stan Store does not have a free plan, so users are required to pay for platform access.
Take a look at the features included in Stan’s Creator and Creator Pro plans.
Stan’s Creator plan offers a variety of monetization and customization features, but upgrading to Creator Pro is necessary for access to advanced features like email marketing.
It’s worth mentioning that Stan provides a 14-day free trial for those interested in trying it out before making a subscription commitment.
Stan Store Pricing: Creator plan
Stan’s Creator plan offers a comprehensive platform for creators who want to monetize their content by selling digital products and services through their bio link. While the $29/month fee may seem high for beginners in monetization, the absence of transaction fees could ultimately make it a worthwhile investment once sales start rolling in.
Stan’s Creator plan offers various features designed to assist in generating sales. Some notable features include:
- Customizable landing page: Use Stan’s editor to customize your storefront to match your brand’s aesthetic.
- Creator store: Stan allows for the sale of various digital products and services, such as online courses, videos, digital artwork, downloadable guides, and more, without limitations.
- Calendar invites and bookings: Utilize Stan’s calendar feature to offer services such as one-on-one consultations, coaching sessions, and other options to your audience.
- Online course builder: Stan offers the ability to design online courses using its drag-and-drop editor on the platform itself.
- Subscriptions: Establishing subscriptions can serve as an additional method to generate revenue from your content on a regular basis.
- Email list/Newsletter builder: Utilize the Stan platform to encourage followers to sign up for your newsletter and grow your email list.
- Links and earnings analytics: Utilize Stan’s analytics feature to monitor sales and customer interactions.
Stan Store pricing: Creator Pro Plan
Stan’s Creator Pro plan includes additional advanced features for enhanced marketing strategies, making it suitable for creators who have an established online business and aim to elevate it further.
The Creator Pro plan offered by Stan includes several key features:
- Email marketing: Utilize built-in email workflows to automate emails to your followers and subscribers.
- Unlimited funnels: Increasing conversions and average order value can be achieved through the creation of sales pages, the inclusion of order bumps, and other strategies.
- Discount codes and upsell offers: You have the option to provide discount codes to customers and offer additional digital products or services for purchase.
- Payment plans: Offering payment plans to customers can make your products more accessible and potentially boost sales.
- Affiliate payments: One option is to establish an affiliate program that incentivizes other creators to advertise your products and services for a percentage of the sales.
- Pixel tracking: You have the option to include Facebook and Google tracking codes to enhance your marketing efforts.
So, Is Stan Store Worth it?
I’ve provided all the information about Stan Store, including its advantages and disadvantages. Ultimately, is it worth it?
Having a website for your business is important for SEO and Google rankings. Stan Store is a good option, especially if you want to avoid high monthly fees from platforms like Kajabi or Clickfunnels. Consider giving Stan Store a try.
Frequently Asked Questions
What is Stan Store used for?
Stan is a platform where creators can share various links and sell digital products and services, such as online courses and consultations. They also use it to track analytics, monitor product performance, capture leads, and build their email lists.
Is there a free version of Stan Store?
Stan’s basic Creator plan costs $29/month and includes a 14-day free trial. It does not have a free plan but offers features to customize your storefront, monetize your content, and analyze revenue and customer behavior with no transaction fees.
Stan’s Creator Pro plan is priced at $99/month with no transaction fees. Although it may seem expensive, this plan is tailored for creators looking to enhance their email marketing efforts and access advanced features such as pixel tracking and affiliate programs.
Is there a free alternative to Stan Store?
Stan is a good choice for a link-in-bio creator store, but for a free alternative with enhanced features, consider The Leap. It offers an all-in-one creator storefront with an AI-powered digital product builder, all at no cost.
