AI copywriting tools provide the benefits of cost and time efficiency when it comes to content creation.
AI copywriting tools claim to be able to produce high-quality, original content that is optimized for SEO. However, it is important to question whether they can truly deliver on these promises.
Is it possible to delegate content generation to a computer and can AI take the place of human copywriters?
We performed tests on various AI copywriting tools to evaluate their capabilities and determine the top-performing tools in the field.
The article provides information on AI copywriting, including its definition, functioning, and claimed capabilities of AI copywriting tools. It also presents the findings of our tests and suggests ways in which human copywriters can benefit from AI.
These are the tools that were tested to determine the five best AI copywriting tools:
- Jasper (formerly Jarvis)
- Hypotenuse AI
- SEO Content Machine
- Smart Copy by Unbounce
Quick Comparison – Best AI Copywriting Tools to Use in 2023.
The Current State of AI Copywriting.
Significant advancements have been observed in AI copywriting software and tools, especially since 2020.
There are currently multiple AI copywriting tools available that offer a range of services, including content optimization for SEO, writing unique product descriptions, creating video scripts, social media posts, and even generating entire blogs.
Discover the fascinating world of AI copywriting – what it is and how it works!
We will briefly examine.
What Is AI Copywriting and How Does It Work?.
AI copywriting tools utilize machine learning and natural language processing to create copy that follows a particular format, style, and tone.
Machine learning is a process in which artificial intelligence algorithms analyze extensive data sets to identify patterns. These patterns are used to generate content based on the inputs provided by the user, resulting in statistically probable outcomes.
Machine learning has enabled AI software to acquire the ability to imitate and generate written content that closely resembles natural human language patterns.
The video by WIRED provides a comprehensive explanation of machine learning, its workings, and its applications:
In the field of computer science, particularly in AI, Natural Language Processing (NLP) integrates machine learning, statistical and deep learning models, and computational linguistics.
This combination enables computers to process language, including voice data and text, to comprehend it in a similar manner to humans. They can even detect subtle variations in language to determine the speaker’s intention and sentiment.
NLP is commonly utilized in various computer programs, including Siri, Alexa, and Google, to aid in understanding spoken instructions. Additionally, Google translate employs NLP for text translation, while customer service chatbots rely on NLP to provide answers to inquiries.
This video by IBM Technology provides an analysis of NLP and its various applications:
Now that we have a better understanding of AI copywriting and its functionality, let’s explore the capabilities and benefits of AI copywriting tools.
What Are AI Copywriting Tools?.
AI copywriting tools are software applications that use parameters and text input to generate relevant content in the required format by understanding the context and format requirements.
AI-generated text is versatile and can be used for a variety of purposes, including content marketing and e-commerce. Some common examples include social media posts, ad copy, blog posts, SEO meta descriptions, and product descriptions.
OpenAI’s Generative Pre-trained Transformer 3 (GTP-3) is utilized by many advanced and commonly used tools.
The GPT-3 language model is currently the largest available, boasting 175 billion parameter points acquired from extensive internet datasets.
The video by Shifu Digital provides a comprehensive overview of GPT-3 and its functioning:
There are numerous AI copywriting tools available that utilize GPT-3 and other learning and generation models to create content for their users.
Now, let’s explore the capabilities of AI copywriting tools.
What Can AI Copywriting Software Do?.
AI copywriting tools are designed to create content for a wide range of purposes, including product descriptions, social media captions, ad copy, website landing pages, and long-form blogs and articles.
The most common features and content types include:
- The types of content include website landing pages, sales pages, and meta descriptions.
- Some examples of written content include social media post captions, hashtags, ad copy, bios and video scripts, and titles.
- Blog content: titles, outlines, intros, conclusions, and full posts.
- The sentence above describes various tasks related to article and blog summaries, content expansion, and rephrasing.
- The content includes product descriptions, product features, and lists of benefits for e-commerce.
- Email copy for sales emails and email marketing campaigns is essential for effective communication.
Several AI copywriting tools claim to generate high-quality content that is difficult to distinguish from content written by humans.
Additionally, they guarantee grammatical accuracy, original content, and optimization for SEO and sales conversions. This can be achieved in a matter of minutes, with minimal effort required on your part, and at a significantly reduced cost.
So, can you use AI to take care of all your content writing tasks?
Copywriting is a multifaceted process that encompasses more than just keywords and easily understandable text that sounds natural.
Effective copywriting and content marketing are essential components of successful digital marketing, regardless of the channels utilized or the type of business involved.
Considering the importance of your copywriting and content quality, it may be difficult to entrust it all to AI, given the potential risks involved.
The potential benefits, in terms of efficiency, quality, and cost, are certainly appealing.
To determine the capabilities of AI copywriting tools, we conducted tests on a variety of premium and free options available in the market:
How We Tested and Evaluated the Best AI Copywriting Tools.
So, what does copywriting involve and what makes for good copy?
Unlock the secrets to crafting captivating content with these essential elements for any human copywriter!
- Clear understanding of the purpose of the piece, The analysis encompasses the integration of the piece within the overall brand and marketing strategy. This entails considering relevant brand messaging and values, calls to action, and the potential for supporting existing content and other marketing channels
- A detailed understanding of the topic, When conducting research, it is necessary to use credible and up-to-date sources, which may include differing viewpoints. The writer should also exercise discretion in deciding what information to include or exclude.
- An understanding of the audience and their needs and desires, Understanding the challenges and problems individuals face requires an awareness of societal norms, cultural values, and human emotions, going beyond just features and benefits.
- A clear message, in the right tone of voice, that flows logically and coherently. Creating effective content involves comprehending the subject matter and the target audience to construct a narrative that leads readers through with clarity and complexity.
- An original, creative take on the topic, and the ability to draw unique conclusions in the piece. Including this can enhance copywriting, particularly when it connects with the intended audience.
- Nuanced wording, tone, and analogies. The choice of words in persuasive copy can have a significant impact on its effectiveness, as it appeals to the target audience through various means.
- Blending SEO techniques and human interest. It is important for copy to be easily readable by both humans and bots. Effective SEO is ineffective if the content does not engage human readers, and engaging content is useless if it cannot be discovered by search engines.
When all of these elements are combined, to different extents, the outcome is a valuable piece of content. This content is desired by your audience, addresses their issues, satisfies your marketing goals, and is easily searchable by search engines.
Therefore, effective content is not simply a collection of words that sound natural or a series of keywords that are easily recognized by computers but provide no value to human readers.
So, can AI copywriters produce good content? Can they produce average content? Usable content?
We conducted tests and evaluations on 11 top AI copywriting tools to determine their effectiveness.
This is the process we used.
How We Tested Them & What We Were Looking For.
We selected the AI copywriting software we evaluated based on its features and favorable user review scores.
After obtaining a variety of premium and free AI copywriting tools, we registered for them and conducted individual tests.
To maintain simplicity, we tested all the different tools on both short and long-form texts to explore their various features and templates.
To evaluate them, we looked specifically at the following:
- The evaluation criteria include assessing the quality of the content and the level of editing required to ensure logical, readable, accurate, and grammatically correct writing.
- The product provides a wide range of useful features and functions.
- The pricing packages offer good value for money.
- The usability of the interface and the level of input required from users.
- The evaluation of the product’s worth and overall perception.
Our primary goal was to assess their production capabilities and the quality of their content.
Additionally, we sought to assess their practicality for copywriters, content marketers, and e-commerce businesses in a real-world setting.
5 Best AI Copywriting Tools.
Jasper (formerly known as Jarvis.ai) is a premium AI copywriting tool that utilizes GPT-3 technology to generate impressive content.
Japer has the ability to generate content for various subjects.
- Blogs cover a range of topics, from outlines to complete articles.
- Social media posts, advertisement copy, and profile biographies.
- Product information for online shopping.
- Google offers advertising services.
- Optimizing SEO meta descriptions and titles is essential.
- We offer website copy services for landing pages and sales pages.
During our testing of Jasper, the content stood out for its polished and well-articulated nature.
The content was not ready to be used as-is, but some parts were natural and convincing.
This is an excerpt from the blog post on ’email sender reputation’ that Jasper was requested to write.
Some notable features of Jasper include customizable content style, availability in multiple languages, grammatical correctness, content uniqueness (confirmed using Grammarly’s plagiarism checker), and the option for multiple team member collaboration.
However, we observed that Jasper had a tendency to:
- When creating long-form content, it is not uncommon for consecutive paragraphs to be very similar or repetitive in nature.
- Please ensure that all content is logical and relevant, without including any non-sensical or irrelevant paragraphs.
- The data provided includes specific statistics and numbers without any accompanying citation or reference for verification.
- The content included false information by adding details about the soap being vegan and cruelty-free, which were not accurate.
However, these issues can be addressed and resolved through proofing and editing the content.
In general, the quality of the content Jasper produced was impressive. It required some attention to detail and fact verification, but the content was skillfully written and engaging.
- Free Trial: A credit card is required for a 5-day period.
- Starter: We offer flexible monthly pricing options for different word counts, ranging from $29 for 2,000 words to $499 for 990,000 words. Custom pricing is also available for monthly volumes exceeding 1 million words.
- Boss Mode: The pricing options range from $59/50,000 words to $279/290,000 words per month, and there are custom pricing options available for 300,000+ words per month.
Writesonic is an AI copywriting software that is widely used and is based on GPT-3. It offers a range of tools and features for content generation.
Writesonic offers a wide range of content options, including ad copy, social media posts, website content, blog post outlines, SEO meta descriptions, and YouTube video scripts.
The dashboard is designed to allow users to select the desired content type and then choose from a range of relevant tools and templates.
One of the features of Writesonic that we found to be particularly helpful is Content Rephrase. It allows you to input any text and it will rephrase and paraphrase it for you.
This is helpful for improving existing content, creating unique product descriptions, or imitating competitors’ copy without plagiarizing.
Our research indicated that Writesonic was more effective for generating concise content. We were especially satisfied with its ability to generate imaginative and expressive product descriptions, such the one provided for an all-natural soap:
On the other hand, it was discovered that Writesonic:
- The results were inconsistent and some of them were irrelevant.
- The blog outline feature was not very user-friendly and did not provide enough customization options at each step.
- Social media templates were only available for LinkedIn and YouTube.
- There were few templates available.
Writesonic is easy to use and generates ready-to-use content with minimal editing required.
- Free Trial: The package includes 10 credits with no time limit and one user seat.
- Basic: $15/month for 100 credits and up to 50,000 words, with 1 user seat.
- Professional: The cost is $45 per month for unlimited credits and 1 user seat.
- Startup: The monthly cost for unlimited credits and 2 user seats is $45.
3. Hypotenuse AI
Hypotenuse AI is a free AI copywriting tool that utilizes NLP and machine learning to generate content. It focuses on three primary content categories: product descriptions, blog posts and ads, and social media posts.
The user-friendly layout of the tool makes it easy to generate content by providing simple step-by-step inputs and edits.
The blog generator from Hypotenuse AI was found to be highly effective, producing content that was clear, concise, and relevant.
The blog post was expertly crafted, adorned with captivating headings and neatly organized paragraphs that led readers on a delightful journey from introduction to conclusion.
Hypotenuse AI allows users to provide extensive details such as keywords, categories, and target audiences, enabling it to generate tailored content that fulfills requirements with minimal editing required.
However, we discovered that Hypotenuse AI has some drawbacks.
- There were a limited number of options for templates and content types to choose from.
- The tool was more time-consuming to use than others we tested.
According to our assessment, Hypotenuse AI offers a limited selection of templates, but the ones available are very effective.
Their selection includes a wide range of services for e-commerce and content marketing, such as product descriptions, social media posts, ad copy, and blog content.
Hypotenuse AI’s Pricing:
- Free Trial: 7 Days
- Starter: The cost is $29/month and includes 75 credits for product descriptions, 20 blog posts, and unlimited ad copy.
- Growth: The cost is $59 per month and includes 500 credits for product descriptions, unlimited blog posts, and unlimited ad copy.
- Enterprise: We offer custom pricing for unlimited blog posts and ad copy, a custom AI model designed specifically for your brand voice, and custom platform integrations and data mapping.
CopyAI is a highly versatile AI copywriting tool that utilizes GPT-3 and provides an extensive range of templates for various purposes such as blog outlines, social media content, email marketing copy, website copy, case study templates, and video content.
CopyAI provides a variety of writing tools and start-up tools that can assist with tasks such as generating a company motto and defining your target audience.
Here are some aspects we didn’t appreciate about CopyAI:
- The content generated varied in quality. Some of it, such as product descriptions and social media captions, required minimal editing and could be used as is. However, other pieces were either nonsensical or well-written but not relevant.
- The limited input options occasionally made it difficult to provide enough information for more relevant results.
- The layout fell short of the user-friendly standards set by its competitors.
Although the results were sometimes inconsistent, the occasional outcome was amusingly unpredictable, such as the company motto it proposed for us (Peer to Peer Marketing):
CopyAI has a range of features that are both interesting and useful, and the majority of the content it generated for us was usable with some editing.
The tool was beneficial for tasks such as product descriptions and shorter texts, and it demanded less effort from us compared to other AI copywriting tools we evaluated.
Free Forever: 10 credits per month
Pro: $35/month, unlimited credits
Custom: Custom pricing, billed yearly
Rytr is an AI copywriting tool that utilizes GPT-3 and proprietary AI technology to create content for a range of purposes, including distinctive elements such as song lyrics and story plots.
The interface of Rytr is clean and simple, making it extremely user-friendly. Signing up and starting to use the platform took less than a minute.
We found the quality of the content produced by Rytr to be impressive, as it was mostly relevant and well-written.
However, it was found that Rytr has some drawbacks.
- The content contains numerical data and statistics without providing references for verification.
- The blog outlines did not have a logical progression from introduction to conclusion.
- The content was inconsistent and included snippets that appeared irrelevant, such as the addition of “Our motto is ‘Just go a little bit harder'” to a product description for vegan soap.
Rytr provides a range of useful features such as easy editing, impressive content, team and multi-user collaborations, a built-in plagiarism checker, and support for multiple languages.
- Free Plan: There is a limit of 5000 characters per month.
- Saver Plan: The monthly fee is $9 and provides up to 50,000 characters per month.
- Unlimited Plan: The monthly fee for unlimited characters is $29.
Will AI Copywriting Tools Replace Human Copywriters?
After testing over ten AI copywriting tools for various purposes, it can be concluded that AI is unlikely to replace human copywriters in the near future.
Based on the results we presented earlier, it is evident that the current AI copywriting tools are not capable of generating content that is ready for use without the need for editing, fact-checking, and additional input from a human copywriter.
Regardless of the length or complexity of the content, it is essential to proofread, edit, and occasionally rewrite it entirely before it can be utilized.
While the content may appear human-written, it does not guarantee that it is high-quality or valuable for your content marketing and brand.
What are the capabilities of AI copywriters in terms of content generation?
After testing various tools for content creation, we have determined that AI copywriting tools will not replace human copywriters, but rather, they will impact the writing process.
We should not rely solely on AI for all the copy, but it can be useful for generating the foundational text for certain applications. Based on our tests, it appears that AI copywriting tools are most effective for certain tasks.
- When you’re unsure what to write, short and simple texts can be helpful.
- The product descriptions include lists of features and benefits.
- Creating blog titles and outlines.
- Short and simple ad copy for Google/social ads.
- Social media posts and captions that are simple and straightforward.
- The importance of SEO meta descriptions and titles cannot be overstated.
- Identifying keywords is important.
Furthermore, AI copywriting software can be utilized to enhance your copywriting skills and increase productivity.
Here are some ways AI can benefit copywriters:
How to Use AI Copywriting Software to Your Advantage as a Copywriter
AI copywriting tools can be helpful for copywriters in improving their writing process if they are used as a tool rather than solely relying on them to generate content.
AI can assist with repetitive tasks, allowing you to allocate more time to perfecting your writing and creating exceptional content.
Here are eight methods to accomplish that:
1.Use AI for the Right Writing Tasks.
Not all writing needs to be exceptional. Often, skilled writers must spend a significant amount of time writing content that doesn’t require a high level of expertise.
If that is the case, AI can generate multiple options for you. Just give them a quick edit and then focus on the tasks that require your human brain.
Product descriptions, feature and benefits lists, and themed social media posts for marketing events such as Valentine’s Day are all tasks that can be delegated, saving you time and effort.
2. Optimize Your Copy with AI.
AI can be utilized to assist with writing meta titles and descriptions, as well as incorporating keywords into the text. There are even tools available that can generate keywords for you. Utilizing such tools can be advantageous in terms of efficiency and productivity.
3. Use AI to Help You Rewrite Copy.
There are numerous occasions in which a copywriter must express the same information in various ways. While it may be simple to do so once or twice, it becomes difficult when one must consistently find distinct ways to write about the same subject/brand/event for multiple different contexts.
AI tools for rewriting or rephrasing copy can be useful in accelerating the process while ensuring that the revised content does not violate plagiarism guidelines.
4. Let AI Help You Get Unstuck When You Have Writer’s Block
Many writers experience moments of uncertainty when they struggle to decide what to write after completing a sentence.
Sometimes, people may encounter circumstances where they know what they want to say but struggle to express it effectively. Similarly, they may have numerous thoughts and ideas, making it challenging to determine the appropriate starting point.
No matter how much effort and dedication you put in, the words do not come together and you become stuck.
AI can assist in overcoming writer’s block by generating a paragraph, providing clarity on what you may want or not want in your writing.
5. Learn How to Get the Most Out of the Tool You Use.
AI copywriting tools produce high-quality content when provided with the appropriate inputs. Take the time to understand the requirements of the tool you are using to ensure the generated copy align with your needs. This investment will save you editing time in the future.
Please assess the additional features and tools they offer and consider which ones could be beneficial for your needs. Any time-saving techniques that maintain the quality of your work can also help save costs.
6. Use AI to Generate Blog Outlines and Templates.
Creating blog outlines and templates can be a time-consuming process, but AI copywriting tools provide numerous options that can be adapted and customized to fit your specific topic and context.
For instance, using Hypotenuse AI, it only took a short amount of time to create the title, outline, and several paragraphs for each section of a blog post. Afterwards, we were able to transfer the content into a document and begin working, with the outline and opening paragraphs already prepared.
7. Become an Expert Editor.
Regardless of the quality of your AI copywriting tool, the content will always require thorough editing. Editing another person’s writing is a valuable learning opportunity for every writer, regardless of their level of expertise.
Editing AI copy can be beneficial as it can enhance your writing skills and enable you to identify areas for improvement in your own writing.
AI tools often include features to check for spelling, grammar, and plagiarism. These features can be helpful for checking your work, just like many writers use programs like Grammarly.
8. Learn to Improve AI Content Instead of Writing it from Scratch
The most effective AI copywriting tools are capable of generating content that requires minimal editing. Frequently, transforming average content into exceptional content is still simpler and faster than starting from scratch.
The use of AI can be beneficial in streamlining tasks, depending on the content and niche. It is worth considering if it can handle the majority of the workload.
By utilizing this method, you can revise the content to create something exceptional in the same amount of time it would take to produce something average.
Final Thoughts on the Best AI Copywriting Tools
Considering the current capabilities of AI copywriting tools, human copywriters still possess an advantage, thus making it unlikely for AI copywriting tools to replace human writers in the near future.
As AI coding advances and computers become more intelligent, it is probable that AI tools will become integrated into the daily lives of most copywriters. This is evident in the current popularity of tools like Grammarly.
Although the AI copywriting tools we tested currently cannot generate ready-to-use content or content that matches the quality of skilled human writers, they do provide valuable features that can greatly assist copywriters in improving their writing process and efficiency.
Frequently Asked Questions.
What are AI copywriting tools?
AI copywriting tools are software applications that utilize machine learning and natural language processing models to comprehend the context and format necessary when a user inputs text and establishes basic parameters. AI-generated content is predominantly utilized for social media posts and ad copy, blog posts, SEO meta descriptions, and product descriptions. For further insight into the capabilities of AI copywriting tools, please refer to the complete review.
What is the best AI copywriting tool?
There are many AI copywriting tools available. We tested 11 of them to determine the top five. The best tools we found were Japer (formerly Jarvis), Writesonic, CopyAI, Hypotenuse AI, and Rytr. To learn more about the best AI copywriting tools, read the full article.
Can AI copywriters replace human copywriters?
AI copywriting tools tested did not match the skill level of a human copywriter. Human editing and improvement were necessary for quality copy. Nonetheless, these tools offer valuable features that could revolutionize the writing process for human copywriters. To learn more, read the complete article on how AI can enhance copywriting efficiency.