Kartra Features

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Kartra is the ultimate weapon in the arsenal of entrepreneurs and small business owners, equipping them with a powerful array of tools to conquer the challenges of managing and growing their businesses.

Kartra is the ultimate powerhouse that combines all the tools necessary to skyrocket your business to success. From building jaw-dropping landing pages that captivate your audience, to crafting irresistible email campaigns that leave them itching for more, Kartra has it all. Plus, with its seamless ability to sell products and manage memberships effortlessly, you’ll be running your business like a well-oiled machine. Efficiency and effectiveness have never looked so good..

Kartra Features

Key Takeaways:

What are the Features and Benefits of Kartra?

Kartra Features

Upon registering for Kartra, users gain access to 15 key features.

  • Kartra pages and funnels
  • Kartra memberships
  • Kartra leads
  • Kartra campaigns
  • Kartra surveys
  • Kartra videos
  • Kartra helpdesks
  • Kartra calendars
  • Kartra forms
  • Kartra affiliate management
  • Kartra agency
  • Kartra marketplace
  • Integrations and API
  • Kartra checkouts
  • Kartranaut training

An explanation will be given for each tool, detailing their functions, preferred industries, and suggestions for efficient utilization in a business context.

#1. Kartra Pages & Funnels

Kartra Pages is a feature that allows users to create web pages and funnels without requiring coding skills, making it easy to use.

Kartra offers a drag-and-drop interface and a variety of pre-built templates for different funnel stages, making it simple to add text, images, videos, buttons, and forms to pages.

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The software offers users the ability to select from a range of section templates or create custom designs, with the option to adjust the layout and include custom CSS code.
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The A/B testing feature in Kartra allows for testing of different page variations to improve conversions. It also provides the ability to easily add pop-ups and notification bars to capture leads or increase sales.

Kartra allows you to add opt-in or checkout forms to any page, including posts in a membership area, with options for upsells and cross sells, making it a versatile sales funnel software.

Kartra Pages offers a comprehensive solution for creating professional web pages and funnels without the need for coding knowledge. It includes features such as drag-and-drop design, customizable templates, A/B testing, and pop-up form creation.

#2. Kartra Memberships

Kartra Memberships is a tool that allows users to establish and oversee membership programs.

This feature allows for the creation of various membership tiers, establishment of recurring payment plans, and automation of content delivery.

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Various membership tiers can be offered to subscribers, allowing for different levels of access. Additionally, content delivery can be automated with the option to set up drip content, gradually releasing new content to subscribers.

The Kartra Membership feature enables businesses to generate recurring revenue and offer exclusive content and benefits to subscribers effortlessly.

#3. Kartra Leads

Kartra Leads is a feature in the software that streamlines lead management and tracking for users.

This feature allows you to capture leads from different marketing channels and provides a dashboard with an overview of lead activity. It also provides detailed information about each lead, including contact information, website activity, and interactions with marketing campaigns.

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Kartra Leads also offers lead scoring to assist in prioritizing leads based on their interaction with content.

Segmentation of leads is achievable based on various criteria, such as location, interests, or behavior. Additionally, integration with other Kartra features, like email marketing and marketing automation, enables the implementation of personalized marketing campaigns.


Kartra Leads is a tool for managing and tracking new leads across marketing channels, all from one dashboard.

#4. Kartra Campaigns

Kartra Campaigns is a marketing tool developed to efficiently create and oversee campaigns.

The platform offers different campaign types and customization options to meet specific goals and target audiences. The drag-and-drop interface allows for easy campaign design by incorporating elements such as opt-in forms, landing pages, and order bumps.

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With automation capabilities, you can set up triggers and actions to reduce manual work and improve efficiency.
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The analytics and reporting feature offers in-depth data on campaign performance, including open rates, click-through rates, and conversion rates.

Kartra Campaigns offers a solution to streamline marketing efforts and enhance ROI.

#5. Kartra Surveys

Kartra surveys and quizzes provide a user-friendly feature for creating and managing surveys and quizzes for your audience. The platform offers customizable question types to help you achieve your goals and reach your target audience effectively.
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Segmentation options allow for personalized marketing campaigns based on audience responses. Automation processes can trigger various actions according to these responses.

The feature also includes comprehensive analytics and reporting to give insights into the performance of your survey or quiz, helping you make necessary adjustments to your strategies.

#6. Kartra Videos

Video content has become a popular method for marketing products, services, and courses. Studies indicate that including video content on landing pages and sales pages can lead to a notable increase in conversion rates, as much as 86%.

Kartra has made the video feature available.

This feature allows users to easily create and share videos online, with additional capabilities such as tagging leads, displaying pop-up opt-in forms, and compressing videos.

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Kartra provides a platform for entrepreneurs to create video content for marketing purposes. This tool allows businesses to attract more customers and provide detailed information about their products and services.

This function allows for monitoring viewership of videos, analyzing their impact on the company, and forecasting viewer behavior.

#7. Kartra Helpdesks

Kartra Helpdesk is a tool that allows users to create and manage a helpdesk system for customer support. It includes options for organizing tickets into categories, generating automated responses, and assigning tickets to team members for efficiency in responses.
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This feature offers the ability to set escalation rules for ticket routing according to urgency or complexity. Moreover, it provides advanced analytics for monitoring support system performance metrics like open tickets, response times, and customer satisfaction levels.

Kartra Helpdesks offer a platform for providing professional and efficient customer support to enhance the overall customer experience.

#8. Kartra Calendars

The Kartra calendar feature streamlines the scheduling and management of appointments with clients or customers.

Users have the ability to customize their availability, create various types of appointments, and integrate their scheduling system onto their website or membership site.

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Kartra Calendars have features like automated reminders and buffer times to help both you and your clients stay organized and on schedule for appointments.

In addition, offering payment options and discounts can help increase bookings, streamline the booking process, and save time.

Kartra Calendars offer a professional scheduling system that can improve the experience for clients or customers. This feature can serve as a cost-effective alternative to tools like Acuity and Calendly, which can be more expensive.

#9. Kartra Forms

Email has been shown to provide a high return on investment (ROI) compared to other lead generation tools, with an ROI of 4400%. Kartra is beneficial for startup entrepreneurs, small businesses, and large businesses for this reason.

Kartra Forms is a tool that allows you to create custom forms for your website or membership site, helping you gather leads and streamline your marketing efforts.

There are various template options available for selection or the option to create a personalized design. Additionally, fields can be added, including conditional fields based on audience feedback.

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Kartra Forms offers advanced features like split-testing and conversion tracking, allowing users to experiment with different versions and monitor leads, form submissions, and conversions.

Additionally, Kartra Forms enables users with the ability set up automation rules, send personalized emails, and add audience members based on their responses.

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Kartra Forms is a tool that can help to optimize lead generation and automation processes, leading to increased efficiency and profitability.

#10. Kartra Affiliate Management

Kartra Affiliate Management is a feature that enables users to establish and oversee an affiliate program for their products or services.

Businesses have the option to customize commission rates and payment options, as well as create different commission tiers to encourage affiliates to promote more products.

The tracking and reporting features allows you to monitor affiliate and promotional material performance, enabling program optimization.

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Kartra Affiliate Management features automated payouts and refunds, simplifying program management and allowing you to concentrate on business growth.

#11. Kartra Agency

Kartra Agency provides a platform for digital marketing professionals to easily manage multiple clients or sub-accounts within a single centralized account.

This feature allows for the creation and management of individual client accounts with personalized branding, products, and campaigns, making it easy to monitor client progress in a centralized location.

Kartra Agency facilitates collaboration by allowing users to assign roles and permissions to team members or clients, streamlining workflow and enhancing communication.

Kartra Agency offers businesses the ability to scale by adding new clients or sub-accounts, duplicating existing campaigns or products, and customizing them to meet each client’s specific requirements.

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The Kartra Agency feature enhances the software for marketing agencies, coaches, and consultants. For managing and selling client accounts, it is recommended to consider GoHighLevel, currently regarded as the best white-label sales funnel software.

#12. Kartra Marketplace

The Kartra Marketplace allows users to browse and purchase digital products from other Kartra users, including courses, templates, graphics, and more.

The Marketplace allows users to explore various tools and resources to assist in business growth. Search results can be filtered by category, price, and popularity, and user reviews are available for informed decision-making.

Kartra users have the option to sell their products in the marketplace, providing an opportunity to expand their reach and increase revenue. Users can manage pricing, create upsell and downsell offers, and track sales and earnings within the Kartra platform.

#13. Kartra Integrations and API

Kartra Integrations and API allow for seamless connections with other platforms and tools, enabling automation of workflows, data transfer, and improved business efficiency.

Kartra provides a variety of direct integrations with third-party platforms and tools, including payment gateways, email marketing tools, CRM systems, and social media platforms, allowing for seamless data transfer and connection between them.

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Kartra provides users with the capability to automate email marketing campaigns, sales funnels, and customer support through automated triggers and actions that are tailored to specific events or actions.

Users have the ability to personalize fields, tags, and data mapping options to ensure smooth data transfer and consistency between platforms.
Kartra Integrations and API serve as a tool to connect and integrate Kartra with various platforms and tools, streamlining workflows and increasing business productivity.

Some popular Kartra integrations are:

  • Stripe
  • Braintree
  • PayPal
  • Authorize.net
  • Mailgun
  • SendGrid
  • Kajabi
  • Zapier
  • Postmark
  • Twilio

#14. Kartra Checkouts

Kartra Checkouts is a feature that businesses can use to enhance their checkout process. It offers customization options with templates and themes, as well as support for multiple payment gateways.
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The feature allows for easy upsells and downsells, potentially boosting revenue and customer loyalty. It also ensures data security with SSL encryption and PCI-DSS compliance.

Kartra Checkouts allow businesses to optimize their sales process and enhance profitability in a user-friendly way.

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#15. Kartranaut Training Program

Kartra has a feature called Kartranaut training program that I found interesting. Creating a storefront on Kartra for products, courses, or services can be complex. Navigating through this software can also be challenging. The Kartranaut training program was created by Kartra to help users with these complexities.

The training program, Kartraverse, provides in-depth video tutorials and courses to help users fully understand and utilize all the features of Kartra software.

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This training program provides tutorials on how to use new features available on Kartra each time they are released.


Kartra is an all-in-one marketing platform that provides various features to assist businesses in improving their sales and marketing strategies.

Kartra provides a comprehensive suite of tools for course creators and coaches to build, manage, and grow their online businesses, including web page creation, lead management, email campaigns, and sales funnel automation.

For professionals in the field seeking a comprehensive marketing platform to enhance online business growth, Kartra is a viable option to explore.

Frequently Asked Questions

How can Kartra Pages & Funnels benefit my business, and is coding expertise required for their creation?

Kartra Pages & Funnels empower businesses to create web pages and sales funnels without coding. The user-friendly interface, pre-built templates, and A/B testing make it accessible for all skill levels.

How do Kartra Memberships enhance content delivery for subscription-based services?

Kartra Memberships facilitates the creation of membership levels, recurring payments, and drip content delivery. It ensures efficient management and personalized access for subscribers.

What features make Kartra Leads a valuable tool for lead management?

Kartra Leads simplifies lead management with lead capture, detailed activity overviews, lead scoring, and segmentation. It integrates seamlessly with email marketing and automation for personalized campaigns.

How does Kartra Campaigns streamline marketing efforts, and what metrics does it provide for campaign performance?

Kartra Campaigns simplifies campaign creation with automation. It provides detailed analytics on campaign performance, including open rates, click-through rates, and conversion rates.

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