Walmart Affiliate Program

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In this article , we will be examining Walmart’s affiliate program.

It is logical to examine what Walmart has to offer affiliate marketers, given that they are the largest competitor to Amazon in North America.

This is a company with significant resources and reach, so it would be reasonable to assume that their affiliate program is one of the largest and most reputable.

However, assumptions often fail to be as accurate as expected.

The Walmart affiliate program had a high degree of success.
Let’s begin.

Walmart Affiliate Program

What is Walmart’s affiliate program?

Walmart’s affiliate program is a marketing strategy where individuals and businesses can earn commissions by promoting Walmart’s products on their own websites, blogs, or social media platforms.

The program participants, known as affiliates, are provided with unique tracking links or banners that can be placed on their platforms.

Allow me to provide an explanation on how to utilize it.

Sarah, a fashion blogger, sought to enhance her marketing strategy by incorporating the Walmart affiliate program into her online presence to generate income.

This article provides an overview of the various kinds of data available in Amazon Marketing Stream.

Sarah received commissions by incorporating Walmart’s fashion products into her content and recommending them to her audience. Her readers trusted her recommendations because Walmart is a reputable and well-known brand.

The Walmart affiliate program offers access to a wide range of products on Walmart’s website, including electronics, home appliances, clothing, and groceries. Users have the option to choose specific products to promote and can create personalized links or banners to suit their content and audience.

To apply for the program, applicants are required to submit an application through the affiliate network of Walmart.

Walmart Affiliate Program (1)

How does Walmart’s affiliate program work?

On Walmart, you can add banners and links for specific products and offers to your website or social media. If someone makes a purchase after clicking on a Walmart link or banner, you earn a commission. Walmart tracks these transactions and adds the money to your account. It’s a straightforward process that rewards you for increasing sales with promotions.

In addition, you can easily find specific products and generate unique URLs for them directly on the Walmart website.

To keep you informed and ahead, Walmart consistently shares new banners and text links through their affiliate newsletter. This ensures that you always have updated and interesting content to share with your audience.

As a member of Walmart’s affiliate program, you will be provided with promotional materials like banners and links to showcase Walmart’s products. Through driving traffic and generating sales using these links, there is an opportunity for you to earn commissions as a Walmart affiliate.

Pros and Cons of the Walmart affiliate program

Here are the pros of the Walmart affiliate program

Brand recognition

One of the advantages of joining the Walmart affiliate program is their strong brand recognition. Walmart is known globally as a large retail company with a diverse product selection and affordable pricing.

Promoting Walmart products through your affiliate link benefits from customers’ familiarity and trust in the brand. This credibility increases the likelihood of customers clicking your link, visiting the Walmart site, and making a purchase. As a result, you can drive more traffic to Walmart and earn passive income through the affiliate program. This mutually beneficial situation leverages Walmart’s brand recognition to enhance your affiliate marketing efforts.

Pros and Cons of the Walmart affiliate program

Easy-to-use platform

Walmart offers a user-friendly platform to its affiliates, making it easier for them to promote their products. They provide various features to support the affiliate journey, which include:

  • Here are some links to products and offers.
  • Banner offers.
  • Plugin for WordPress.
  • There is a Chrome Extension available.

Additionally, Walmart’s dashboard serves as a centralized hub where you can monitor your affiliate sales and access analytics data. This overview allows you to track campaign performance, identify successful products, and understand your commission earnings.

Walmart’s platform offers users features and tools that aid in efficiently managing and enhancing affiliate marketing efforts, saving time and effort and allowing for a focus on content creation and sales growth.

Fast onboarding process

The Walmart affiliate program offers accessibility to affiliates without strict requirements, unlike other programs that require an established website and a positive reputation.

The signup process for this program is relatively lenient, increasing your chances of getting approved as an affiliate. This means that even if you’re new to affiliate marketing or don’t have a large audience yet, you still have an opportunity to join and start earning commissions through the program.

The Walmart affiliate program is open to affiliate marketers at different stages, providing opportunities for aspiring affiliates to work with a reputable retail brand like Walmart.

Wide range of trustworthy products

Walmart offers a wide range of products in different categories, including electronics, home goods, clothing, groceries, and more. As an affiliate, you have access to this extensive catalog, giving you the opportunity to select products that suit your niche or target audience.

When writing about home decor, it is advisable to explore various elements such as curtains, sofas, and more. The wide range and high quality of products available at Walmart can effectively cater to a diverse customer base.

Lengthy cookie window duration

Another significant advantage of the Walmart affiliate program is the duration of its cookie window. The cookie window refers to the duration during which you can earn a commission if a customer purchases after clicking your affiliate link.

In the Walmart affiliate program, visitors who click on your affiliate links leading to the Walmart store will be tracked for three days. If they make a purchase within that time period, you will receive your commission.

It is worth noting that Walmart’s tracking period lasts for three days, which is more generous than the 24-hour cookie duration offered by Amazon’s Associate’s affiliate program. This longer tracking window allows for a higher chance of earning commissions on sales made by referred visitors, even if they do not make a purchase right away.

Here are the cons of the Walmart affiliate program

Low commission rates

The Walmart affiliate program is known for having lower commission rates compared to other popular affiliate programs.

There are various programs that offer commission rates up to 60% for promoting products in different niches or from other retailers. In contrast, Walmart offers a maximum commission of only 4%. This difference can have a significant impact on your overall earning potential, especially if you heavily depend on affiliate commissions for income.

Low conversion

Walmart’s extensive physical presence is a double-edged sword for the brand, as it can both benefit and challenge its affiliates in terms of conversion rates. Due to the convenience of Walmart’s widespread stores, potential customers often choose to visit their local store, physically evaluate the products, and make their purchases in-store rather than online.

Affiliates promoting popular products from Walmart may experience lower conversion rates due to customers opting to purchase directly from the store after seeing and evaluating the items in person, rather than using an affiliate link.

This dynamic can make it challenging for affiliates to earn significant income through the program, as their promotion efforts need to be focused on products that provide a unique value and are not as easily found in brick-and-mortar stores.

What do you get out of the Walmart affiliate program?

By joining the Walmart affiliate program, you have the opportunity to earn commissions on various products. Additionally, as an affiliate, you can promote Walmart’s offerings to their large customer base. With a substantial number of shoppers who trust the Walmart brand, you will have a preexisting audience prepared to make purchases.

The Walmart affiliate program offers an irresistible opportunity to rack up some serious cash by earning commissions on product sales.

Walmart goes above and beyond by providing data feeds that unlock the secrets to their hottest and most exclusive products. This treasure trove of information empowers you to make savvy choices about the products you endorse. And if that wasn’t enough, they host thrilling contests that open the door to dazzling opportunities for earning even more commissions.

During your time as a Walmart affiliate, their committed team is there to help you increase your sales and improve your affiliate efforts.

Walmart Affiliate Program Sign up And Start earning

Walmart affiliate program commissions

The commission rates offered by Walmart are determined by the department or category of the product being sold.

Here is a breakdown of the commission rates by department:

Walmart affiliate program commissions

The rates determine the commission that affiliates earn based on the sale amount of products in each category.

As an example, when a customer buys a product worth $50 with a commission rate of 4%, the affiliate would earn $2 in commission for that sale.

Now let’s discuss the breakdown of categories and move on to the payouts:
Affiliates are given monthly payments for the net sales they made in the previous month.

The payment amount is determined by subtracting returns, sales tax, shipping, and handling fees from the net sales.

The initial payment is usually received around one month after enrolling in the program, assuming there were eligible sales. The payments are handled through the Impact Radius Affiliate Network and offer various payout methods like PayPal or direct deposit.

How to join the Walmart Affiliate Program

The process of joining the Walmart affiliate program is straightforward, and the following steps need to be followed to meet the approval criteria.

Requirements to become a Walmart affiliate

To become an affiliate, there are certain requirements that must be met.

To be eligible for the Walmart affiliate program, it is required to have an active website that is regularly updated with content. It is important to have an established online presence so that you can effectively promote Walmart’s products to your audience.

It is important for your website’s content and environment remain family-friendly and conform with ethical guidelines. This means that your content should not include any illegal, offensive, or sexually explicit material. Walmart is looking for affiliate partners who prioritize providing a positive and secure online experience for users.

It is ideal for a substantial portion of your website’s traffic to originate from North America. This is due to Walmart mainly operating in the North American market, and affiliates targeting audiences in this region have a greater potential to drive traffic and generate sales.

Increasing the chances of being approved as a Walmart affiliate can be achieved by having an active website, maintaining appropriate content, and having a substantial North American audience.

It should be noted that meeting these requirements does not guarantee automatic approval, as the final decision is made by Walmart’s affiliate program administrators. However, if you meet these criteria and comply with Walmart’s guidelines, you have a favorable chance of being accepted into the program.

A step-by-step process for joining the Walmart affiliate program

To participate in the Walmart affiliate program, follow the following steps:

  1. To begin the application process for the Walmart affiliate program, please visit their website and click on the “Sign up” button.
  2. When completing the application form, it is important to provide thorough and accurate information about yourself and, if applicable, your company. This may include personal details, contact information, and business information.
  3. Please proceed to the section titled “Promotion and Media” to provide details about your promotional methods.
  4. Please indicate the methods and countries you plan to use for promoting Walmart’s products.
  5. Please provide information about your media properties, such as the type of property (website, blog), its URL (web address), and a brief description of your website or business.
  6. Please carefully read the agreement provided by Walmart. Once you have reviewed the terms and conditions, click on the “Submit application” button.

After submitting your application to Walmart, you will receive an email notification. Within 24 hours, Walmart will inform you of your application status. If accepted, you will receive access which includes banners, links, and tools for affiliate marketing. These resources will help you effectively promote Walmart’s products

Commissions will be earned based on the agreed-upon commission rates when users click on the links and make qualifying purchases.

How long does it take to get approved for the Walmart Affiliate program?

Once you submit your application to join the Walmart affiliate program, you can anticipate receiving a response from the Walmart team within 24 hours. The decision to approve or deny applications is solely at the discretion of Walmart, and occasionally, applicants may receive rejections without a clear explanation.

The approval process for applicants can vary, with some experiencing a swift process and others facing automatic rejections without reasons provided. It is important to note that the decision-making process is controlled by Walmart, who have specific criteria and factors they consider when reviewing applications.

According to Walmart’s policies, they have the right to remove any sites from their affiliate program at their discretion, regardless of initial approval.

To enhance the possibility of a successful and continuous partnership with the Walmart affiliate program, it is recommended to follow Walmart’s guidelines and ensure that your promotional techniques align with their expectations.

Wrapping it up!

The Walmart affiliate program presents a promising opportunity for individuals seeking to monetize their online presence. With a wide variety of products, strong brand recognition, and a user-friendly platform, Walmart equips affiliates with the essential resources to promote their offerings and earn commissions.

By joining the Walmart affiliate program, affiliates have the opportunity to reach a large customer base and potentially increase their earnings. The program provides banners, links, and promotional materials to help promote Walmart’s trusted brand. Whether you already have a website or are just getting started with affiliate marketing, the Walmart affiliate program can be a beneficial addition to your ventures.


How do I track my earnings as a Walmart affiliate?

After enrolling in the program, a real-time dashboard will be made available to you for monitoring your clicks, conversions, and earnings.

Are there any restrictions on the use of Walmart’s logo and branding?

As a Walmart affiliate, you are authorized to use Walmart’s approved logos, banners, and branding materials for promotional purposes. However, please note that modifying the logo or creating your own graphics related to Walmart is prohibited.

Can I join the Walmart Affiliate Program if I reside outside the United States?

International residents are eligible to join this affiliate program, but it is necessary to have a significant following in countries where Walmart operates.

Are there any promotional guidelines I need to follow as a Walmart affiliate?

To adhere to Walmart’s promotional guidelines, it is important to ensure accurate representation and compliance with laws.

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