A landing page is a necessary component for any online project. It serves to convert visitors into subscribers or users, depending on the purpose of the website.
The effectiveness of your landing pages may be improved by their level of creativity, catchiness, and cleverness. The choice of a landing page tool, either comprehensive or streamlined, should be based on your brand, target audience, and promotional goals.
Using landing page software and sales funnel tools can enhance the marketing process by allowing for the creation, publishing, and tracking of landing pages.
There are several software programs available to improve your website’s ability to generate leads. When choosing a landing page builder, it is important to take into account factors such as support, integrations, features, and pricing.
This article will provide an objective comparison of two leaders in the landing page and sales funnel industry: Instapage and ClickFunnels. It will begin with a brief overview of important factors to consider when selecting such tools, and will then proceed to provide a detailed analysis of each platform, including their respective advantages and drawbacks.
We will examine the primary distinctions between these two tools and delve into their most significant features. Finally, we will provide our concluding thoughts on which tool is most suitable for your company.
InstaPage vs. ClickFunnels: Quick Overview
Instapage:
Instapage is a software that facilitates the creation of landing pages for advertising purposes, resulting in increased conversion rates. The company claims that users can achieve a return on ad spend of up to 400%. The software is considered to be user-friendly.
Here’s a quick overview of some of its key features:
- The landing pages it produces are mobile-responsive, on-brand, and designed for high conversion rates.
- There are more than 500 templates available categorized by industry and use case.
- The platform includes built-in support for AMP.
- The page-load speed is fast.
- Heatmaps and A/B testing are utilized for detailed analysis.
- Analytics are available to monitor performance effectively.
- On-page collaboration with real-time visual display.
ClickFunnels:
ClickFunnels is a software tool that provides users with the ability to create sales funnels consisting of various page types, such as squeeze pages, sales pages, order pages, and thank-you pages. Additionally, it’s recognized for its affiliate program, which compensates affiliates for successful referrals.
Some of its essential features include:
- This is a web page editor that utilizes drag and drop functionality.
- Create marketing funnels that have a high conversion rate.
- This shopping cart has the feature of 1-click upsells.
- The system allows for integration with email auto-responders to facilitate email campaigns.
- Manage all aspects from a centralized dashboard.
- The use of automation in marketing through email and Facebook.
- The marketing strategy involves using highly-targeted follow-up funnels called “Actionetics.”
FEATURES
ClickFunnels also has a powerful automation system called Actionetics, which allows users to create advanced campaigns. Instapage lets users collaborate on their landing pages in real-time and provides detailed analytics for tracking results. Additionally, both platforms have numerous templates and integrations with popular third-party tools.
ClickFunnels and Instapage have distinct purposes that set them apart from each other.
- ClickFunnels is a comprehensive tool that manages every step of the sales funnel, including landing pages and opt-in forms, automated email communication, product sales processing, hosting webinars and events, community management, and other related tasks.
- Instapage is a platform designed to simplify the process of creating and testing visually appealing, conversion-focused landing pages.
LANDING PAGES
The ClickFunnels landing page builder features a user-friendly, drag-and-drop interface that prioritizes simplicity over complexity. Adding components such as headings, text copy, and images to your landing page is a quick and straightforward process.
ClickFunnels allows for the addition of features such as autoplaying video and countdown timers on landing pages to enhance conversions. Additionally, a “Buy Now” or “Add to Cart” button can be incorporated to enable customers to purchase products directly from the landing page.
ClickFunnels landing pages are designed to be responsive and visually appealing on mobile devices, eliminating the need for a separate mobile page.
ClickFunnels includes a shopping cart, making it easy to sell virtual and physical products directly from your landing page. ClickFunnels landing pages are designed to achieve three main objectives: collecting emails, selling products, or hosting events such as webinars.
The ClickFunnels landing page builder is known for its user-friendly interface that allows for quick creation of clean and simple landing pages. However, its simplicity can also be seen as a drawback, as it does not offer much flexibility in terms of the variety of landing pages that can be created.
ClickFunnels is a useful tool for building basic landing pages that integrate with sales funnels, thanks to its intuitive user interface and straightforward design.
Instapage’s landing page builder is highly regarded for its ability to create visually appealing and conversion optimized landing pages, due to its design being specifically tailored for this purpose.
Instapage offers over 100 landing page templates that can be fully customized, and additional templates can be found on marketplaces like ThemeForest, providing a wider selection of designs for Instapage users.
The Instapage landing page builder offers a wide range of customization options, including access to over 5,000 fonts and 33 million stock photos. Widgets are available for easy integration of video, CTA buttons, and countdown timers.
Instapage offers support for custom JavaScript, HTML, and CSS, as well as a drag-and-drop script system for easy addition of third party scripts. All edits are saved as page versions, allowing for quick reversion to previous landing pages for optimal performance.
Instapage is a landing page builder that offers both ease of use and customization options for those seeking a powerful tool.
A/B TESTING
ClickFunnels and Instapage provide A/B testing features for tracking campaign performance and conducting landing page experiments. Users can replicate and personalize pages to evaluate specific components such as headings and buttons.
Instapage and Clickfunnels are both popular page building tools used by marketers to create effective and engaging landing pages. For those trying to decide between the two, it’s important to understand the features of both platforms and how they can help marketers maximize their success with landing pages.
When it comes to features, Instapage has a slight edge over Clickfunnels.
SALES FUNNELS
ClickFunnels is a software that allows users to create complete sales funnels, including email follow-ups and event reminders, all from one platform. It also provides built-in sales funnels for various goals such as product sales, webinars, and membership websites.
ClickFunnels provides a straightforward way to launch a sales funnel. The platform offers pre-made sales funnels for various marketing goals, and users can select their objective to automatically generate necessary pages and emails.
While Instapage can be utilized in a sales funnel, it is not an all-in-one solution. Integrations with services such MailChimp and Drip are necessary for emailing leads, and Stripe and PayPal must be integrated for payment processing, while fulfillment emails require different software.
When considering which tool to use for building a sales funnel or landing pages for a PPC campaign, it’s important to consider the specific needs and features of each. ClickFunnels may be more useful for sales funnels overall, while Instapage offers a powerful landing page builder and a wide range of templates for specific PPC needs.
Main Differences Between Instapage vs ClickFunnels
Instapage is more focused on providing users with the ability to create high-converting landing pages, whereas ClickFunnels is more focused on building sales funnels.
ClickFunnels offers a wide range of features such as 1-click upsells, email automation, and actionetics, whereas Instapage does not offer these features.
Instapage is a landing page builder that allows users to easily design, publish, and test high-converting pages. It provides features such as drag-and-drop page building, split testing, and A/B testing. Instapage also enables users to personalize their pages with built-in customer segmentation and pre-built templates.
ClickFunnels is a salesfunnel builder with many features that enable users to quickly create landing pages and sales funnels. It has an intuitive drag-and-drop interface, hundreds of pre-built templates, split testing capabilities, and a range of custom integrations. ClickFunnels also offers an affiliate program where users can earn commissions for promoting the software.
InstaPage Vs. ClickFunnels: Who Are They For?
I Recommend ClickFunnels For…
- ClickFunnels is a practical option for solopreneurs who run small niche sites, FBA brands, coaching businesses, or similar ventures. It provides easy-to-use landing page software and several additional tools for product sales.
- Clickfunnels is a versatile tool that can be utilized by new businesses to generate leads, design landing pages, create automated sales funnels, receive payments, and receive marketing guidance from industry professionals.
- ClickFunnels is a useful tool for selling any type of product.
- ClickFunnels offers tools for businesses to create email marketing sequences, landing pages, checkout pages, and other components necessary for a complete business infrastructure, particularly for those lacking major infrastructure.
- InstaPages provides a landing page without marketing tools. ClickFunnels, on the other hand, equips you with all the necessary marketing tools to run a business.
- FunnelFlix is a digital marketing platform similar to Netflix. It offers access to some of the best marketing minds. The price of ClickFunnels might be worth it just for FunnelFlix. You can learn secrets on creating landing pages, building funnels, being productive, hosting webinars, selling courses, and anything else related to online sales. It’s a significant advantage.
I Recommend InstaPage For…
- InstaPage could be a viable option for larger businesses requiring multiple landing pages, provided that they have existing email marketing software, payment gateways, and sales funnels in place.
- InstaPage is a good choice for businesses looking to improve their landing pages and boost conversions. It offers top-notch conversion rate optimization features that I haven’t seen in any other landing page software. With InstaPage, you’ll get valuable insights into any problems with your landing pages and practical advice on how to fix them right away. Some companies have even doubled or tripled their revenue from landing pages thanks to InstaPage’s feedback.
- InstaPage can provide optimization assistance for PPC campaigns that direct traffic to landing pages within an existing funnel, resulting in increased conversions and maximum traffic potential.
PROS & CONS OF CLICKFUNNELS
PROS:
- ClickFunnels manages multiple aspects of the sales funnel process, including internal email marketing and integration with most payment processors for easy transaction processing.
- While ClickFunnels’ landing page builder may not be the most powerful, it offers a user-friendly drag-and-drop interface that allows for easy addition of headings, videos and other elements without the need for coding.
- The process of creating an email marketing sequence for a sales funnel can be simplified by using a single application, which removes the need for external autoresponder software like Aweber or MailChimp.
- Twilio allows for SMS messaging to be sent from ClickFunnels, which can improve the response rate of your subscriber list.
- ClickFunnels offers a comprehensive range of tools, reducing the necessity to acquire several SaaS applications to manage your campaign and funnel.
CONS:
- ClickFunnel is an application that can handle various aspects of your sales funnel, although it doesn’t particularly excel in any specific category.
- As ClickFunnels hosts every part of your funnel, there is a possibility of hosting or availability issues that may impact your campaign to a small extent.
- ClickFunnel’s landing page builder is designed to be easily accessible for beginners and those with limited HTML and CSS knowledge. However, experienced designers may find the customization options to be lacking.
OVERALL
PROS & CONS OF INSTAPAGE
PROS:
- Instapage’s landing page builder is highly regarded for its user-friendly drag-and-drop interface, allowing for quick and easy addition and customization of page elements, resulting in a visually appealing landing page created in a short amount of time.
- Instapage offers a wide selection of landing page templates, including over 100 pre-designed options and additional choices available from ThemeForest and other marketplaces, ensuring a constant supply of templates for creating and testing new pages.
- Instapage allows for easy customization of landing page templates through the addition of personalized JavaScript, HTML, and CSS.
- Instapage offers A/B testing tools and detailed metrics to help optimize landing pages and increase campaign ROI.
- Instapage offers support for publishing to WordPress through its WordPress plugin, providing a simple way to incorporate your Instapage landing page into your WordPress site.
- Instapage is a software that can integrate with various email marketing and CRM tools, making it a useful tool for creating a complete sales funnel.
CONS:
- Utilizing Instapage as a landing page software to manage a sales funnel necessitates the use of multiple tools and integrations, resulting in a multifaceted procedure.
OVERALL
Pricing Plan
Instapage Pricing:
Instapage provides two pricing options for customers: the ‘Business’ plan and the ‘Enterprise’ plan.
- The Business Plan: $199 per month billed annually
- Enterprise: Quote-based plan
The former plan has a universal approach while the Enterprise plan accommodates all types of businesses and operates on a pricing system based on quotations.
The tool provides a 14-day free trial for interested users to test the interface and offers a 25% discount on the annual subscription of the ‘Business’ plan. However, there is no free version available.
ClickFunnels Pricing:
ClickFunnels’ pricing is comparatively higher than other landing page builders.
The product has three plans that are more advanced.
- Basic : $127 per month
- Pro : $157 per month
- Funnel Hacker: $208 per month
The ‘Platinum’ plan is implementing policy modifications to increase its user base, including the option for up to three users to share a single account. Additionally, a 14-day trial period is offered, but there is no complimentary plan accessible.
THE VERDICT:
ClickFunnel and InstaPage are often compared, but they have distinct differences. Both tools offer a visual drag and drop editor for building web pages, but they offer more features beyond that core function.
Your decision should be based on your individual needs. To provide more guidance, I have included two sets of bullet points. Consider which set aligns with your needs the most to make an informed decision.
Use ClickFunnels if:
- You are in the process of developing a complete sales funnel for a product, service, or webinar.
- The funnel is composed of multiple phases, encompassing both upselling and downselling.
- This information may be relevant for individuals who lack a strong interest in data or who depend on external resources for analytics.
- A suitable page editor should effectively complete the task at hand without excessive reliance on flexibility.
- The process of selling has important functions such as facilitating upsells and downsells, processing payments, and managing inventory.
Use Instapage if:
- The importance of flexible landing pages for successful lead generation should not be overlooked. If your pages are limited to a squeeze or buy page and a thank you page, funnels may not be required.
- The ability to freely move page elements is a significant feature.
- It is recommended to conduct split testing with more than two variations of a page simultaneously.
- Integrating traffic platforms allows for the simultaneous viewing of traffic costs and lander statistics in a single location.
- The benefits of having consolidated analytics and heatmaps in one platform include improved bIP value.
F.A.Q
Q: Is there anything better than ClickFunnels?
A: ClickFunnels may not be the right choice for you. It’s important to consider other options that meet your individual needs. Kartra may be a better fit if you’re looking for a basic WordPress site. Alternatively, if you only require simple landing pages with a drag and drop builder, InstaPage could be a viable option. Ultimately, your decision should be based on your unique requirements.
Q: Which funnel builder is best?
A: ClickFunnels offers distinctive funnel builder features, including templates, analytics, drag and drop landing page creation, and a competitively priced basic package.
Q: Which is better Groovefunnels vs. ClickFunnels?
A: There are different options available for creating sales funnels, such as ClickFunnels and GrooveFunnels. ClickFunnels is often regarded as a leading landing page tool, but the decision to choose a particular tool, like Kartra or InstaPage, should depend on one’s specific goals.
