Best Funnel Builders of 2024: Reviewed and Ranked
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Phil Wilson
- Updated on April 23, 2024
Choosing the right funnel builder is crucial for increasing your revenue and customer value. From lead generation funnels to selling online courses and memberships, the choosing best sales funnel builder can help you reach your goals. In this guide, I’ve ranked and reviewed the best 17+ funnel builder software, along with my top 5 choices, so you can choose the best for your business.
If you’ve heard of a marketing funnel, there’s a good chance you think it’s a new concept that’s appeared in the mid 2010’s.
However, this process started back in 1898 and the principles of the process remain the same.
The main differences between then and now though is how we absorb information, and how we can also add in automated touch points, to create high converting sales funnels.
This creates massive opportunities for salesman, entrepreneurs, agencies, coaches, and anyone who sells a product or service. And this also created a new opportunity for software developers to create the best funnel builder software to help them achieve the highest possible result.
These funnel builder reviews will provide you with two simple takeaways:
- How to choose the best funnel software for you
- How to get the best price upon purchase to get the best discount
What Are The Best Funnel Builders?
The best funnel builders provide a simple to use interface, checkout features like upsells and downsells, integrations with popular third party software, and use drag and drop no code technology.
Our best picks are GoHighLevel, Systeme.io and Clickfunnels.
Most funnel building platforms also include a free trial, giving you the opportunity to test it out without any charge.
Below is a list of what we think are the best funnel builders:
We love GoHighLevel as it provides a platform you can build your entire business on without the need for third party software. The best part is, the software and features are, actually good unlike most other all-in-one platforms. Not only will you save on software costs, but you can customise your dashboard to make it feel like your own business hub. Absolutely recommended!
Best For: Marketing agencies, Marketing teams, Content creators.
Price: $97/mo – $497/mo
Annual Discount: 2 months free (available once registered)
Promotion: Extended 30-day trial
Our Bonus: If you join the GoHighLevel trial using a link on this page, we’ll give you our bonus GoHighLevel Accelerator course for free!
Go High Level is a powerful all-in-one marketing platform designed for marketing agencies and businesses. They have combined all the necessary tools an online agency would need, and put them all under one roof.
There are numerous benefits for this including having all the data in one centralised platform. This removes the need for any third party providers or integrations, reduces the room for error as it’s all in one source, and it also reduces software cost.
Apart from the suite of tools and features High Level provides, there is also generous pricing plans for all kinds of business types. There is even a plan for white-labelling the GoHighLevel software, allowing users to create their own SaaS company and directly take payment for users.
High Level Features
- CRM
- Funnel Builder
- Email Marketing
- SMS Marketing
- Membership Website
- Call Tracking
- Pipeline Management
- Calendar Booking
- Survey Builder
- Call Recording
- Business Automation
- Ads Monitoring Dashboard
- Invoicing
- White Label Dashboard
- Website Builder
- Lead Automation
- SaaS Builder
- Revenue Tracking
- Reputation Management
- And Much More…
Go HighLevel Pricing
There are 3 plans available for users, and choosing the right one will depend on your business needs. Each plan has unlimited usage, and unlimited allowances, which makes this the perfect tool for scaling a business without hidden costs.
- Agency Starter Plan: $97p/m – This plan includes 2x client accounts which is perfect for entrepreneurs or small businesses who require one account for their business, and another for testing or creating snapshots.
- Agency Unlimited Plan: $297p/m – As the name describes, this allows you to have unlimited agency client accounts. This is a must for agency owners who have multiple clients, as you host all of your clients assets with just the one monthly cost.
- Agency Saas Pro Plan: $497p/m – The GoHighLevel SaaS Pro plan adds a new layer on top of the other plans. Instead of hosting your clients assets and managing them, you can now white-label the GoHighLevel software to your own brand, and sell the software as if it was your own. The best part is, you decide on the cost, the features, and what is installed when they join! And of course, you can have 1 or 1000 paying SaaS clients, and it’ll be the same monthly cost.
- Annual Discount: 20% off all plans
I’ve personally been a paid user of Systeme since 2020, and I’ve seen it flourish to become one of the best entry level platforms for digital marketers. If you’re looking for a cost effective and simple to use tool, this is for you.
If you’re also migrating from another platform, take advantage of the free migration with yearly plans, it’ll save you hundreds of hours!
Best For: Solo Entrepreneurs, Startups, Course creators.
Price: $0/mo – $97/mo
Annual Discount: 3 months free (paid plans) Plus Free Migration
Promotions: Free for Life Plan – no cc required
Our Bonus: If you join Systeme.io using the links on this page, we’ll give you our bonus Systeme Accelerator course for free!
Systeme.io is one of the latest all-in-one marketing platforms to hit the English market. They have been wildly successful in the French market, so decided to tackle the rest of the world, and they’re doing an excellent job.
Founder Aurelian Amacker, was originally an affiliate marketer who was frustrated with the funnel software available, so decided to build his own. Fast forward to 2018, Aurelian launched the first version of Systeme.io, and since has continuously worked on building the community on Facebook, and grow the user base.
Systeme.io Features
- Sales Funnel Builder
- Upsells, Downsells and Order Bumps
- Email Marketing Automation
- Sell Online Courses
- Evergreen Webinars
- Blogs & Websites
- Affiliate Programs
- Contact Segmentation
- Online Communities
- Automation Workflows
- Sell Physical and Digital Products
- A/B Testing
…and more!
Systeme.io Pricing
One of the best things about Systeme.io is the 100% free entry point. This has attracted new entrepreneurs, small businesses, and existing online businesses who are frustrated paying high funnel software costs.
You don’t need a credit card to get started, and with the Free Plan, you can have up to 2,000 contacts and build 3 funnels without having to pay anything. Here is the breakdown of the Systeme.io pricing plans:
- Free Plan: $0 p/m with up to 2,000 contacts
- Startup Plan: $27 p/m with up to 5,000 contacts
- Webinar Plan: $47 p/m with up to 10,000 contacts
- Unlimited Plan: $97 p/m with unlimited contacts and limits.
- Annual Discount: 30% off paid plans
Clickfunnels was the original when it came to funnel building. With their incredible market techniques, they grew this lesser known term of a sales funnel, into a common phrase for every marketer. While their popularity has started to decrease, they still are the best platform for selling single courses at mass scale.
Best For: Course Creators, Digital Marketers, Coaches, Consultants
Price: $147 p/m – $297 p/m
Annual Discount: 2 months free (paid plans)
Promotions: 14-Day Free Trial
ClickFunnels can help entrepreneurs without coding knowledge craft their sales funnel. It provides an easy-to-use webpage editor, marketing automation, dashboard, and lead generator to help walk users through the entire customer journey – from gathering contacts for your email, building value in them, collecting payment, upselling and delivering the product.
With the release of Clickfunnels 2.0 in 2022, the platform is less focused on just funnels and now is joining all-in-one software stage. While there was a huge launch to get the platform up and going, it still falls short to competitors like Go High Level who are currently the best of the best.
Clickfunnels Features
- Sales Funnels
- Websites
- Online Courses
- Ecommerce Store
- CRM
- Landing Pges
- Membership Sites
- Global Products
- Email Marketing
- Blog
- ClickFunnels Editor
- Workflows
- A/B Split Testing
- Analytics
- Customer Center
Clickfunnels Pricing
There are three different plans available for users of Clickfunnels. First off, they have a 14-day trial to test out the platform, then you have the option of being at the Basic, Pro or Funnel Hacker membership level.
- Basic Plan: $147 p/m
- Pro Plan: $197 p/m
- Funnel Hacker: $297 p/m
- Annual Discount: 2 months free
If you’re looking for a complex but reliable platform for your coaching, consulting or online course, Kartra has a few features that none other can provide. There is a suite of tools inside of Kartra, and having tools like 1-click enrolments, 1-click upgrades, and more, allows you to really increase your customer value.
Best For: Marketing teams, Coaches, Consultants, Course Creators.
Price: $99 p/m – $499 p/m
Annual Discount: Up to 25% discount
Promotions: 14-day trial for $1
Kartra is a popular marketing tool for online businesses. Design beautiful landing pages from pre-made templates, create secure checkout pages, and gain insights about customers through surveys and quizzes. Additionally, Kartra features automated emails, click tracking capabilities and segmentation tags to optimize sales funnels.
Katra provides a helpdesk that allows multiple agents to work together, offers ready-made responses and organizes tickets according to departments.
Kartra Features
- Kartra Funnels & Campaigns
- Kartra Pages & Page Building
- Kartra Affiliates
- Kartra Mail
- Kartra Memberships
- Kartra Help Desks
- Kartra Leads
- Kartra Forms
- Kartra Calendars
- Kartra Agency
- Kartra Checkouts
- Kartra Videos
- Kartra Marketplace
- Integrations & API
Kartra Pricing
There are 4 pricing plans for Kartra users, each having certain allowances mainly reflected on the amount of leads you have. Before committing to any plan, you can also test drive Kartra for 14-days for $1.
- Starter: $99 p/m = 2,500 leads
- Silver: $199 p/m = 12,500 leads
- Gold: $299 p/m = 25,000 leads
- Platinum: $499 p/m = 50,000 leads
I’m love WordPress and required a reliable funnel builder, that’s why I use FunnelKit. I’ve been using this software since 2021 and love everything about it. From the canvas funnel builder, and Autonami CRM and automation plugin, FunnelKit turns your WordPress website into a marketing beast.
Best For: Bloggers, WordPress users, Solo Entrepreneurs, Affiliate Marketers
Price: $99/year – $599/year
Promotions: Up to 40% discount
FunnelKit is the original funnel builder for WordPress, that with a few simple plugins, you can now build funnels for selling courses, products, memberships, and integrate them with WooCommerce.
As well as building funnels, FunnelKit also has a product called Autonami which has gained massive traction. This allows you to integrate many different platforms to your WordPress website, as well as create automations like email marketing.
FunnelKit Features
- Unlimited Funnels
- Ready to Use Templates
- In-line forms & Pop-Ups
- One-step, two-step & three-step checkouts
- Flexible Checkout Fields Editor
- Checkout Discounting
- Offering Product Choice
- Checkout Page Optimization
- Live Cart Capturing
- Cart Abandonment Tracking
- Rule-based Order Bumps
- Multiple Bumps on Checkout
- One-Click Upsell & Downsells
- Multiple upsells on a page
- Smart Skip Option
- A/B Testing
- Contacts Reporting
- In-depth Analytics
FunnelKit Pricing
FunnelKit is the original funnel builder for WordPress, that with a few simple plugins, you can now build funnels for selling courses, products, memberships, and integrate them with WooCommerce.
As well as building funnels, FunnelKit also has a product called Autonami which has gained massive traction. This allows you to integrate many different platforms to your WordPress website, as well as create automations like email marketing.
This user-friendly page builder has everything you need to draw in leads and boost your website’s success, from real-time tracking to a Drag & Drop Builder with ready-made website templates. Plus, the conversion kit helps easily create checkout forms, pop-ups, alert bars, and AB test scenarios.
Starting price: $27/month
Free trial: yes
Features:
- Ready-made templates
- A form builder is a tool that enables users to create online forms quickly and easily.
- Move items by dragging and dropping them.
- Technology for making reservations online.
- Transferring data in and out
GetResponse is an email marketing service that provides a sales funnel builder for ecommerce businesses. It employs info taken directly from your virtual shop to suggest upsells and sends reminders regarding forgotten carts to recapture money. Users also find GetResponse’s automation templates feature appealing. This allows it to dispatch activated welcome emails, propose items dependent on shopping history, and observe and evaluate user behaviors through behavioral targeting.
Starting price: $15.00/month
Free trial: yes
Features:
- Move and position items by dragging them.
- Drip campaigns are automated email messages sent over a period of time.
- A form builder is a tool used to create online forms.
- Collecting feedback from customers through surveys.
- Monitoring website visitors’ activity.
The ActiveCampaign platform is all about optimizing the customer experience, with email automation and CRM. Whether it’s a B2B or B2C institution, travel agency, educational enterprise, small business, health/fitness center or another type of company, this service offers various features to help you target and activate customers. And on top of that there’s the 22 promise back up guarantee with a two-year price lock and free online training included.
Starting price: $9.00/month
Free trial: yes
Features:
- Managing templates
- Creating a campaign plan.
- Segmentation is the process of breaking up a target audience into smaller groups.
- Promoting products or services through social media.
- Monitoring website visitors’ behavior.
ConvertKit is a marketing and sales funnel application which musicians, authors, instructors, podcasters and much more use. It offers features for building a following such as email sign up forms and landing pages. ConvertKit promises to create emails that resonate with the audience without any mess. Additionally, users can generate numerous personalized email layouts and select filters so that only the desired need scrolls down the inbox as well as allowing them to preschedule emails to be sent out at a designated time in the future.
Starting price: $29.00/month
Free trial: yes
Features:
- Managing lists
- Segmentation is the process of dividing something into parts or sections.
- A/B testing is a method of comparing two versions of a web page to determine which one is more effective.
- Emails designed for mobile devices
- Actions initiated by events
10. Kajabi
Kajabi’s main purpose is to support creators who want to create online courses. Additionally, it includes useful marketing tools such as landing pages, email campaigns and payment portals. Administrators can also use Kajabi for automated marketing campaigns and more from one platform.
Starting price: A monthly charge of $129.00 or a yearly charge of $103.00 for subscription services.
Free trial: yes
Features:
- Managing promotional activities.
- Templates that can be customized
- Offering video assistance
- Managing a website.
- The use of emails to promote a business or product.
11. ConvertFlow
ConvertFlow is an ideal platform for constructing pages to boost leads, creating forms, and utilizing pop-ups. Re-targeting CTAs and getting insightful results from AB testing are preferred by users. Sticky bars which can publicize upcoming sales or promotions can be created with ConvertFlow and its survey creator helps to segment possible customers based on detailed contact data such as their location, website visit histories, and interests in order to send out related marketing materials.
Starting price: Get 5,000 website visitors for free every month, then pay a fee of $49.00 monthly.
Free trial: yes
Features:
- Dividing customer campaigns into different segments.
- A dashboard is an interactive tool providing information about a particular area.
- A form builder is a tool used to create digital forms.
- Utilizing user data to direct marketing efforts.
- Analyzing customer demographics
12. WishPond
WishPond is a cloud-based marketing software that helps you create eye-catching campaigns with its Marketing Executive feature, which provides guidance for each step in your marketing process. Plus, it gives advice on the best ways to make a lasting impact.
Construct appealing landing pages tailored to your target audience with the drag-and-drop editor and monitor real-time analytics of your campaigns’ success.
Starting price: You get up to 200 contacts for free, then prices start at $44.00 per year or $69.00 monthly.
Free trial: yes
Features:
- Templates that can be customized
- A/B testing is a method to compare two different versions of content or design.
- Moving something around by holding on to it and placing it in a new location.
- Drip campaigns are marketing strategies designed to send automated emails at set intervals.
- Automating marketing processes.
What are the benefits of using funnel software?
Handle more leads:
Save on costs:
Build better marketing campaigns:
Improve customer retention:
The Best Funnel Builder for You
Choosing the right funnel builder for your business will depend on how many resources you will require once you acquire a lead.
You may just need a simple lead generation funnel, in which all of the software above could easily do. Or perhaps you require a more strenuous software that also integrates multiple tools, like a robust CRM, automation workflow, SMS follow up and even send data to third party software.
I would always recommend to start using a software with the end in mind. Choose something that can handle the amount of scale you wish to get, this is why I recommend Go High Level as the best option. It has unlimited limits on every plan, and has a full suite of tools for all types of businesses. Truly an all-in-one marketing platform.